Business
Diageo India Raises Ad Spend 57% to ₹378 Crore Ahead of the Festive Season
Diageo's Indian arm spent ₹378 crore on advertising and promotion in the September quarter, up from ₹241 crore, and its margin fell as a result.
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YouTube Ad Growth Slows to 9% as Google Pitches TV Budgets in India's Ratings Blackout
YouTube's ad revenue rose 9% to $11.2 billion in July–September, slower than a year ago, as Google sells its connected-TV reach to Indian advertisers while TV ratings stay suspended.
Sigma on Netflix: Jason Sanjay's Debut, Starring Sundeep Kishan, Arrives 30 October
The Tamil heist film starring Sundeep Kishan, directed by actor-politician Vijay's son Jason Sanjay, reaches Netflix four weeks after its 2 October theatrical release.
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1 min readFive stories to know
- Diageo India Raises Ad Spend 57% to ₹378 Crore Ahead of the Festive Season
Diageo's Indian arm spent ₹378 crore on advertising and promotion in the September quarter, up from ₹241 crore, and its margin fell as a result.
- YouTube Ad Growth Slows to 9% as Google Pitches TV Budgets in India's Ratings Blackout
YouTube's ad revenue rose 9% to $11.2 billion in July–September, slower than a year ago, as Google sells its connected-TV reach to Indian advertisers while TV ratings stay suspended.
- Sigma on Netflix: Jason Sanjay's Debut, Starring Sundeep Kishan, Arrives 30 October
The Tamil heist film starring Sundeep Kishan, directed by actor-politician Vijay's son Jason Sanjay, reaches Netflix four weeks after its 2 October theatrical release.
- JioStar and Zee Lean on Subscriptions as TV Advertising Stalls in the Ratings Blackout
Zee's ad revenue was flat at ₹803 crore while subscriptions rose 30%, and JioStar grew revenue 10% but saw profit fall 13%, as India's two biggest broadcasters reported September-quarter results.
- Jio Platforms' First Results as a Listed Company: Q2 Profit Rises 13.7% to ₹8,389 Crore
Two days after its stock market debut, Jio Platforms reported September-quarter profit of ₹8,389 crore, up from ₹7,379 crore, as revenue grew 11.4% and average revenue per user rose to ₹218.8.
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GTPL Hathway Offers Set-Top Box Ads on CPM and Daily TV Rankings From 10,000 Homes
The cable operator is measuring 10,000-plus homes through return path data, letting advertisers buy set-top box ad slots by impressions while BARC's ratings stay frozen. Its public rankings show order, not audience size.
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Mindshare Ends Wavemaker's Two-Year Run as EMVIES 2026 Agency of the Year; HUL Top Client
The Advertising Club's media awards, held in Mumbai on 23 October, also named WPP Media network of the year and gave the Grand EMVIE to Wavemaker India and Colgate for a digital oral-health campaign.
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See allJio Platforms IPO Closes Subscribed 22.19 Times, With Institutions Bidding 70 Times Over
Qualified institutional buyers bid for 70.55 times their quota and non-institutional investors 14 times, while retail investors subscribed 2.72 times. Allotment is due on 26 October.
Startup
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Social Media
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Australia Prepares to Sue Meta, TikTok, Snap and YouTube Over Under-16 Social Media Ban
Ten months into the world's first national ban, the government says platforms are not keeping under-16s off. A court case would be the first real test of how such age limits are enforced.
Sports
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JioStar Redefines TATA IPL 2026 Viewing Experience with ‘Watch on HD’ Campaign
The Indian sports broadcasting landscape is undergoing a decisive shift as JioStar, the official broadcast and digital partner of the TATA IPL 2026, officially launches its latest marketing initiative, ‘Watch on HD’.
Dubai News
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CABSAT 2026 Draws 18,800 Visitors to Expo City Dubai as Broadcast and Space Tech Share the Stage
The 33rd CABSAT and second SATExpo closed with 450 exhibiting companies and new satellite partnerships; the shows return to Expo City Dubai on 4–6 May 2027.
Media & Content Industry
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ABP News Fires Three Digital Staff After False Report on Folk Singer Neha Singh Rathore
The network had apologised for a short video that made a false claim about the folk singer. She has rejected the apology and plans legal action, and the women's commission has stepped in.
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