India

Swiggy's Q2 Loss Narrows 16% to ₹922 Crore as Ad Spend Climbs 25% to ₹1,298 Crore

Revenue rose 36% to ₹7,571 crore and food delivery earned more, but Instamart's losses widened and Swiggy's ad and promotion bill reached 17.1% of revenue, keeping it among India's largest ad buyers.

Why it mattersSwiggy is one of India's biggest advertisers, so its rising ad and promotion budget matters to every agency and publisher, while Instamart's losses show the quick-commerce fight is still being paid for in cash.

A Swiggy delivery rider in an orange uniform on an electric scooter on a city street
Photo: SerChevalerie / Wikimedia Commons (CC0)

Swiggy's consolidated net loss narrowed 15.6% to ₹922 crore in the September quarter (Q2 FY27) from ₹1,092 crore a year earlier, while its advertising and sales promotion spend rose 24.9% to ₹1,298 crore, according to results declared on 22 October 2026 and reported by BestMediaInfo.

Revenue from operations grew 36.1% to ₹7,571 crore from ₹5,561 crore. The loss was still wider than the ₹791 crore Swiggy reported in the June quarter, as it kept spending to grow its Instamart quick-commerce business.

The ad bill

Advertising and sales promotion spending of ₹1,298 crore was up from ₹1,039 crore a year earlier and from ₹1,160 crore in the June quarter, BestMediaInfo reported. It equals 17.1% of revenue, down from 18.7% a year ago, so revenue grew faster than marketing.

For the first half of FY27, the line totalled ₹2,458 crore, up 18.5% from ₹2,075 crore. That puts Swiggy alongside FMCG companies such as Nestlé India among the country's heaviest ad spenders, and, like Myntra, it is a platform that both buys ads and sells them.

How the businesses did

  • Food delivery: gross order value (GOV) rose 17.7% to ₹10,054 crore, and adjusted EBITDA (operating profit before one-off items) improved to ₹341 crore from ₹240 crore, about 3.4% of GOV.
  • Instamart: GOV rose 31.4% to ₹9,230 crore, and net order value rose 34.8% to ₹6,594 crore. Swiggy added 69 dark stores, taking the network to 1,240 across 133 cities.
  • Out-of-home (dining and events): GOV rose 34.9% to ₹1,508 crore, Upstox reported.

Instamart's adjusted EBITDA loss widened from the June quarter, according to both BestMediaInfo and Indian Startup News. Average monthly transacting users across the platform rose 21% to 27.8 million, Upstox reported, and Swiggy kept its food delivery growth guidance of 18–20%, excluding its newer Toing app.

Costs and shares

Total expenses rose to ₹8,703 crore from ₹6,711 crore. For the half year, Swiggy's net loss narrowed to ₹1,713 crore from ₹2,289 crore on revenue of ₹14,383 crore.

Swiggy's shares fell as much as 7.13% to a 52-week low of ₹207.70 on the NSE on 22 October, before the results were declared after market hours, Upstox reported.

Questions readers ask

What was Swiggy's net loss in Q2 FY27?

Swiggy reported a consolidated net loss of ₹922 crore for the September 2026 quarter, down from ₹1,092 crore a year earlier and up from ₹791 crore in the June quarter.

How much does Swiggy spend on advertising?

Swiggy spent ₹1,298 crore on advertising and sales promotion in Q2 FY27, up 24.9% from ₹1,039 crore a year earlier, and ₹2,458 crore in the first half of FY27.

How did Instamart perform in Q2 FY27?

Instamart's gross order value rose 31.4% to ₹9,230 crore and it reached 1,240 dark stores in 133 cities, but its adjusted EBITDA loss widened from the June quarter.

Is Swiggy's food delivery business profitable?

On an adjusted EBITDA basis, yes: food delivery earned ₹341 crore in Q2 FY27, up from ₹240 crore a year earlier, on gross order value of ₹10,054 crore.

PRPressRoom DeskNewsroomThe PressRoom newsroom covers the business of media, entertainment, technology and startups across India and the Gulf.
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