Sports

The Indian sports broadcasting landscape is undergoing a decisive shift as JioStar, the official broadcast and digital partner of the TATA IPL 2026, officially launches its latest marketing initiative, ‘Watch on HD’. This campaign is strategically designed to cement High...

In a strategic move to dominate the non-alcoholic beverage space, Budweiser 0.0 has officially announced its debut partnership with five major Indian Premier League (IPL) franchises for the 2026 season. The global brand has inked multi-year deals with Mumbai...

In a grand gesture celebrating a historic sporting achievement, the Board of Control for Cricket in India (BCCI) has announced a staggering ₹131 crore cash reward for the Indian men's cricket team. This announcement comes following India’s spectacular victory...

Gaming titan Krafton Inc., the force behind the global phenomenon PUBG, has announced its 2026 management strategy with a sharp focus on India as a cornerstone for its mid-to-long-term growth. During the company-wide town hall meeting, Krafton Live Talk...

Sony Sports Network has officially announced its comprehensive broadcast and livestreaming plans for the Australian Open 2026. Starting January 18, tennis enthusiasts across India can catch every moment of the year’s first Grand Slam live from Melbourne Park on...

The Yonex-Sunrise India Open 2026 is set to reach millions of homes as the Badminton Association of India (BAI) partners with Eurosport for exclusive live television coverage. This partnership marks a significant milestone for the Super 750 event, ensuring...

The Esports World Cup Foundation (EWCF) has officially launched the national team representation framework for the inaugural Esports Nations Cup 2026 (ENC). This landmark announcement opens the door for countries and territories including India to apply for official National...

The TATA Women’s Premier League (WPL) is returning for its fourth edition from January 9 to February 5, 2026, solidifying its position as a major force in India’s sports and advertising landscape. JioStar, the official broadcaster and streaming partner,...

In a major retaliatory move, the Bangladesh government has officially banned the broadcast of the Indian Premier League (IPL) 2026 across the country. The decision, announced on January 5, 2026, serves as a direct protest against the BCCI’s instruction...

The Bangladesh Cricket Board (BCB) has officially decided against sending the national team to India for the T20 World Cup scheduled to begin on February 7, 2026. Citing serious security concerns and government advice, the board has requested the...