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India-Pak Digital War: Who’s Winning the Misinformation Battle?
Recent escalations in tensions between India-Pak have once again highlighted a troubling trend: the rapid spread of misinformation across digital platforms. As news of conflicts and political developments unfolds, a dangerous "digital crossfire" emerges, where truth and falsehood become...
IND VS PAK
Ghost Hoardings? Border Tension Leaves OOH Ad Space Empty
The escalating military tensions along the India-Pakistan border are not only impacting daily life in the region but are also casting a long shadow over the outdoor advertising (OOH) sector. With high-alert zones declared and a palpable sense of...
IND VS PAK
‘Operation Sindoor’ Film Sparks Fury, Director Steps Back with Apology
The announcement of a film titled 'Operation Sindoor,' seemingly inspired by India's recent military actions amidst heightened tensions with Pakistan, has ignited a wave of backlash online. The film's promotional material, featuring a female soldier, was met with criticism...
Content
Media Caution Urged: NBF Advisory on Reporting Military Ops, Blackouts
In light of the prevailing sensitive geopolitical climate, particularly the ongoing tensions between India and Pakistan and the recent military activities, the News Broadcasters Federation (NBF) has issued an advisory urging its member news channels and the wider media...
Tech
Border Lines Stay Open: Govt Mandates Uninterrupted Telecom Amid Indo-Pak Strain
In light of the escalating tensions between India and Pakistan, the Indian govt has issued a directive to all telecommunication service providers to ensure the provision of uninterrupted services in the border areas. This move aims to maintain crucial...
IND VS PAK
Ad Spend Alert: India-Pak Tensions Expected to Dent H1 2025 AdEx
The escalating tensions between India-Pak are anticipated to cast a shadow over advertising expenditure (AdEx) in India, with industry sources predicting a potential dip of 5-10% in the first half of 2025. As geopolitical uncertainty grips the nation, brands...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...


