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Connected TV (CTV) advertising in India is experiencing explosive growth, with ad spends more than tripling in the past two years to reach a significant ₹1,500 crore in 2024. This surge marks a pivotal shift in the country's digital...

In a surprising turn of events, Bharti Airtel and the Tata Group have mutually decided to call off their discussions regarding a potential merger of their Direct-To-Home (DTH) television businesses. The announcement, made by Bharti Airtel in a regulatory...

Prasar Bharati, India's public service broadcaster, has announced a new opportunity for private satellite TV channels to expand their reach through the widely accessed DD Free Dish platform. The broadcaster has invited applications for the allotment of vacant MPEG-2...

The Indian media landscape is witnessing a significant shift, with veteran journalist Sudhir Chaudhary announcing his new show on DD News at the recent WAVES 2025 summit. This move has ignited discussions about the future of public broadcasting and...

The Indian Institute of Creative Technology (IICT) was launched at the World Audio Visual and Entertainment Summit (WAVES) 2025 in Mumbai, marking a significant step towards empowering India's creative and digital workforce.The IICT aims to become a national hub...

Adobe is making significant strides in empowering India's burgeoning creator economy. At the World Audio Visual & Entertainment Summit (WAVES), Adobe announced a series of strategic initiatives designed to fuel the "Create in India, Create for the World" vision...

Reliance Jewels has teamed up with JioStar's newly launched product, MegaBlast, to amplify the celebration of Akshaya Tritiya, a highly auspicious gold-buying festival in India. This collaboration aimed to make the launch of Reliance Jewels' 10th edition of its...

The digital entertainment landscape in India is on the cusp of a significant transformation towards inclusivity. The government and Over-The-Top (OTT) platforms are reportedly in strong alignment on the crucial need for 'Accessibility Standards' to ensure that content is...

Mark your calendars, Netflix devotees! The streaming giant has officially announced the return of its highly anticipated global fan event, Tudum, and this year it's coming directly to your screens. Set to stream live on Saturday, May 31, 2025,...

Sony Pictures Networks India (SPNI) is set to amplify its presence in the Hindi movie broadcasting arena with the launch of its brand-new channel, Sony MAX 1, commencing on Thursday, May 1, 2025. This latest offering aims to provide...