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Latest content marketing news, creator economy updates, publishing trends, digital media strategies, and storytelling innovations worldwide.
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Media Caution Urged: NBF Advisory on Reporting Military Ops, Blackouts
In light of the prevailing sensitive geopolitical climate, particularly the ongoing tensions between India and Pakistan and the recent military activities, the News Broadcasters Federation (NBF) has issued an advisory urging its member news channels and the wider media...
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Britannia Elevates Varun Berry to CEO Alongside Existing Roles
Britannia Industries Ltd has announced the appointment of Varun Berry to the role of Chief Executive Officer (CEO), effective May 8, 2025. This new designation is in addition to his current responsibilities as the Executive Vice-Chairman and Managing Director...
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X Blocks Thousands of Indian Accounts After Government Takedown Orders
Amid escalating tensions between India and Pakistan, social media platform X (formerly Twitter) has announced that it has begun blocking access to thousands of accounts within India following orders from the Indian government.In a post on its Global Government...
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Titan’s New Helmsman: Ajoy Chawla to Succeed C. K. Venkataraman as MD
Titan Company Ltd has announced a significant leadership transition, naming Ajoy Chawla as its next Managing Director (MD). Chawla, currently the Chief Executive Officer (CEO) of Titan's highly successful Jewellery Division (Tanishq), will succeed C. K. Venkataraman, who is...
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Price Wars Under Scanner: CCI’s New Playbook on Predatory Pricing
The Competition Commission of India (CCI) has unveiled a fresh set of regulations aimed at sharpening its scrutiny of predatory pricing practices, particularly within the rapidly evolving e-commerce and quick-commerce sectors. These new norms, officially titled the Competition Commission of...
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India Today Group Bets Big on Homegrown Talent Amid Senior Departures
The India Today Group is strategically reinforcing its leadership ranks by promoting internal talent across its key verticals, including Business Today, India Today Digital, and the TV Today Input desk. This move, detailed in an internal memo by Vice-Chairperson...
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JioStarverse: AI Unlocks Influencer Power for Brands
JioStar has stepped into the influencer marketing arena with the launch of 'JioStarverse', a data-led platform boasting over 500 influencers. This innovative platform leverages the power of Artificial Intelligence to offer brands and agencies a more intelligent, scalable, and...
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GroupM Gets a Makeover? WPP Media Rebrand on the Horizon
Advertising behemoth WPP is reportedly gearing up for a significant rebranding of its media investment arm, GroupM, to "WPP Media." This potential change, first brought to light by Ad Age, marks a notable shift for the unit after two...
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Universal Studios Rides into Delhi by 2027
India's entertainment landscape is set for a thrilling transformation as global powerhouse Universal Studios is gearing up to launch its very first theme park in the country. Slated to open its doors by mid-2027, this exciting venture will be...
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Ola’s Brand Secrets: A Family Affair Brewing?
A significant restructuring might be on the horizon for the Ola group, with reports suggesting that founder Bhavish Aggarwal is considering transferring the intellectual property (IP) rights of the flagship 'Ola' brand to a new holding company under his...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...


