Content

In a landmark move signaling its deepening commitment to the podcasting realm, Spotify has announced a massive payout of over $100 million (USD) to podcast publishers and individual creators worldwide in the first quarter of 2025. This unprecedented disclosure...

The Press Information Bureau (PIB), Kohima, recently illuminated the details of WAVES 2025, positioning it as India's premier global media showcase. This significant event aims to project India's burgeoning media and entertainment prowess onto the world stage, fostering collaborations...

Leading consumer electronics brand Thermocool has announced a strategic partnership with the highly anticipated Bollywood film ‘RAID 2,’ starring the iconic Ajay Devgn. This collaboration will see Thermocool embark on a nationwide advertising blitz, integrating its brand presence seamlessly...

The landscape of online entertainment in India is bracing for a potential shake-up as the Supreme Court has voiced serious concerns regarding the unchecked streaming of content on Over-The-Top (OTT) platforms and social media. Observing a significant "social responsibility"...

South Asia's premier advertising festival, Goafest, is gearing up for its 18th edition in Goa from May 21st to 23rd, 2025, promising a vibrant confluence of creativity, collaboration, and a keen focus on nurturing future talent. With the theme...

The connected TV (CTV) landscape in India's news broadcasting is throwing up intriguing insights, with the latest Chrome Digital Track report for Week 15'25 revealing a fascinating dichotomy. While one prominent Hindi news channel is capturing the lion's share...

In a powerful new campaign crafted by Saatchi & Saatchi India, FedEx is aiming to fuel the global ambitions of India's Small and Medium-sized Enterprises (SMEs). The campaign shines a spotlight on the challenges and triumphs of Indian entrepreneurs...

India's digital arena is buzzing, and the gaming creator space is leading the charge. With a staggering 213% growth between 2020 and 2022, reaching an impressive 467,000 influencers by the close of 2024, the spotlight on gaming creators is...

The competitive gaming landscape in South Asia is bracing for a potential shake-up. Riot Games, the powerhouse behind global esports titles like League of Legends and VALORANT, has announced something intriguing: Legends Ascend South Asia.What exactly does this...

In a stark portrayal of the realities faced by India's export sector, Pazago has launched its inaugural brand film. The compelling narrative pulls no punches, highlighting how outdated processes, fragmented workflows, and relentless manual coordination continue to plague the...