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Latest content marketing news, creator economy updates, publishing trends, digital media strategies, and storytelling innovations worldwide.
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Frodoh Partners with Jeep for Engaging CTV Campaign
Frodoh, a leading player in the Connected TV (CTV) advertising space, has joined forces with Jeep to launch an innovative CTV campaign aimed at enhancing brand visibility and engagement. The campaign is designed to tap into Frodoh’s advanced CTV...
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How a Mumbai Band and Chhattisgarh’s Musicians Crafted a Unique Fusion of Rock and Folk
In July, Mumbai-based art rock band Daira released their new album ‘Jadoo Bastar’, in collaboration with local musicians from Chhattisgarh. The project, featuring five songs, represents a blend of rock and traditional folk music sung in local tribal languages...
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HCAH , Aroa Biosurgery Collaborate for Innovative Wound Care Initiative
HCAH, a prominent provider of out-of-hospital healthcare services in India, has partnered with Aroa Biosurgery, a leading New Zealand-based company specializing in soft-tissue regeneration, to launch a comprehensive wound care initiative aimed at enhancing patient recovery.This collaboration is marked...
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Ofcom Releases Report on Media Literacy Boost in the UK
Ofcom, the UK communications regulator, has unveiled the findings of a 14-month project aimed at enhancing media literacy across various demographic groups in the United Kingdom. The project, launched in December 2022, saw 13 organizations testing innovative approaches to...
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Korea Leads the Future of Asian Streaming at BCWW 2023
The Asia Video Industry Association (AVIA), in collaboration with the Korean Creative Content Agency (KOCCA), successfully held the Korea in View @BCWW event in Seoul on August 29, emphasizing Korea's pivotal role in shaping the future of streaming in...
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ANI Sues Netflix Over Unauthorized Use of Content in ‘Kandahar Hijack’ Series
In a fresh legal controversy, Indian news agency ANI has filed a lawsuit against Netflix Inc. and the producers of the series IC-814: The Kandahar Hijack. The six-episode series, a dramatized account of the 1999 hijacking of Indian Airlines...
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Swastik names Jitendra Joshi and Smita Roy to key digital positions
Swastik has announced the expansion of its digital leadership team with two key appointments. Jitendra Joshi has been appointed as the Head of Digital Monetization and Brand Partnerships, while Smita Roy has taken on the role of Head of...
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DistroTV Partners with GTPL Hathway to Boost Content Offerings
DistroTV, a prominent global streaming platform, has entered into a strategic partnership with GTPL Hathway Limited (GTPL), India's largest digital cable TV and broadband service provider. This collaboration is designed to enhance the entertainment experience for GTPL's customers by...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...


