3 stories · Every PressRoom story about Media Buying, newest first. Last updated 9 May 2025.
The escalating tensions between India-Pak are anticipated to cast a shadow over advertising expenditure (AdEx) in India, with industry sources predicting a potential dip of 5-10% in the first half of 2025.
” This potential change, first brought to light by Ad Age, marks a notable shift for the unit after two decades since its inception.
The Board of Control for Cricket in India (BCCI) has issued an Expression of Interest (EOI) for appointing an agency to handle media buying and strategy for the Indian Premier League (IPL) 2025.