13 stories · Every PressRoom story about Advertising, newest first. Last updated 17 October 2026.
Online video has tripled to $6 billion since 2021 while television shrank to $4.8 billion, Vivek Couto told FICCI Frames 2026, forecasting a $15.4 billion market within five years.
Sony Pictures Networks India (SPNI), in collaboration with Accenture, has officially launched the Sony AdEdge Centre of Excellence (CoE).
Mia by Tanishq has announced the appointment of actor and Gen Z influencer Aneet Padda as its new brand ambassador.
OpenAI, the creator of ChatGPT, is reportedly gearing up for an aggressive marketing push in India, with industry experts estimating its annual ad spend to be in the range of ₹200–300 crore.
The Delhi High Court has stepped into a high-stakes legal battle between French advertising giant Publicis Groupe India and the country’s antitrust watchdog, the Competition Commission of India (CCI).
In a massive show of advertiser confidence, JioStar has announced a robust lineup of nine brand sponsors for the highly anticipated 19th season of Bigg Boss Hindi.
Crompton Greaves Consumer Electricals Ltd., a leading player in India’s consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75 crore in Fiscal…
In an era often dominated by data-driven, functional advertising, the power of pure imagination and storytelling in branding has found a renewed champion in an unexpected quarter: a chewing gum brand.
McDonald’s India (South and West), operated by Westlife Foodworld Limited, has announced the appointment of Starcom India as its new media agency of record (AOR).
Gillette India, a leading personal care company, has significantly increased its expenditure on advertising and sales promotion, reaching ₹109 crore in the third quarter of the fiscal year 2025.
The vibrant shores of Goa played host to the 2025 edition of Goafest, the premier advertising festival of India, which concluded with a powerful call to ‘Ignite’ the industry’s future.
” This potential change, first brought to light by Ad Age, marks a notable shift for the unit after two decades since its inception.
The 25th edition of the EMVIES, one of the most prestigious events in the Indian advertising industry, was expected to be a night of glitz and celebration.