JioStar has stepped into the influencer marketing arena with the launch of ‘JioStarverse‘, a data-led platform boasting over 500 influencers. This innovative platform leverages the power of Artificial Intelligence to offer brands and agencies a more intelligent, scalable, and accountable approach to influencer collaborations. By providing AI-powered insights and precise targeting, JioStarverse aims to move beyond traditional metrics like reach and impressions, focusing on authenticity and tangible business impact.

The JioStarverse platform integrates a curated network of more than 500 influencers from JioStar’s talent pool, spanning various genres including entertainment, fashion, fitness, and gaming. The core of JioStarverse lies in its ability to provide brands with deep marketing intelligence, audience engagement data, and comprehensive content performance analytics. This data-centric approach empowers marketers to forge more targeted and effective partnerships with influencers.

According to Ajit Varghese, Head of Revenue, Entertainment and International at JioStar, the platform’s aim is to meet the evolving demands of marketers who are increasingly seeking “authenticity, brand relevance, and a clear link to business impact” rather than just broad reach.

Developed in collaboration with marketing technology company Qoruz, JioStarverse incorporates AI-powered tools designed for real-time campaign analytics, in-depth audience intelligence, and meticulous performance tracking. This allows brands to align influencer selection precisely with their campaign objectives, monitor key metrics as they unfold, and gather actionable insights to refine future marketing strategies.

The platform offers a comprehensive solution that covers the entire lifecycle of an influencer campaign, from the initial discovery of talent and campaign setup to the ongoing real-time tracking of performance and thorough post-campaign analysis. This end-to-end support enables marketers to make well-informed, data-driven decisions, ensuring they collaborate with the most suitable creators to achieve specific brand goals and maximize their return on investment.

JioStarverse is designed to cater to a wide spectrum of marketing needs, accommodating both large-scale national campaigns and more focused, niche collaborations. By emphasizing data-backed decision-making, the platform seeks to provide brands with greater control and enhanced clarity regarding the outcomes of their influencer marketing initiatives.

The integration of JioStarverse with JioStar’s extensive ecosystem of talent and content provides an additional advantage for media planners, brand marketers, and ad sales teams. This synergy allows for a more seamless and impactful integration of influencer content across diverse digital media formats.

Key Highlights:

• JioStar has launched ‘JioStarverse’, an AI-powered influencer marketing platform with over 500 influencers.
• The platform, powered by Qoruz, offers AI-driven insights, real-time analytics, and precise targeting for brands.
• JioStarverse aims to provide smarter, scalable, and more accountable influencer marketing solutions.
• The platform focuses on data-backed decision-making to achieve tangible business results for brands.