influencer marketing

Network18 Media & Investments Limited has announced its formal entry into the burgeoning creator economy with the launch of "Creator18," a pioneering platform designed to amplify Indian voices and build global influence across diverse sectors. This strategic initiative positions...

Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has announced a global consolidation of all its influencer marketing capabilities under its dedicated influencer management brand, Creo. This strategic move aims to provide clients across OMG's...

JioStar has stepped into the influencer marketing arena with the launch of 'JioStarverse', a data-led platform boasting over 500 influencers. This innovative platform leverages the power of Artificial Intelligence to offer brands and agencies a more intelligent, scalable, and...

Nazara Technologies, a leading gaming and sports media company, has made a strategic move into the short-form video market with a $250,000 investment in ReelSaga Innovations Private Limited. This investment secures a 3.57% stake in ReelSaga, marking Nazara's entry...