Influencer

Zouk, a rising name in the world of stylish and functional bags, has made a significant strategic move in its marketing approach. The brand has entrusted its media duties to Madison Media Alpha, a part of Madison World, a...

JioStar has stepped into the influencer marketing arena with the launch of 'JioStarverse', a data-led platform boasting over 500 influencers. This innovative platform leverages the power of Artificial Intelligence to offer brands and agencies a more intelligent, scalable, and...

In the wake of the recent controversy surrounding YouTuber Ranveer Allahbadia's remarks on the show "India's Got Latent," fellow influencer Gaurav Taneja, popularly known as "Flying Beast," has raised concerns about the selective targeting of content creators. Taneja questions...

The recent controversy involving influencers Ranveer Allahbadia and Samay Raina has ignited discussions about the reliability of influencer marketing. Brands are now evaluating the potential risks associated with partnering with influencers whose content may lead to public backlash.The controversy...