brands

The escalating tensions between India-Pak are anticipated to cast a shadow over advertising expenditure (AdEx) in India, with industry sources predicting a potential dip of 5-10% in the first half of 2025. As geopolitical uncertainty grips the nation, brands...

JioStar has stepped into the influencer marketing arena with the launch of 'JioStarverse', a data-led platform boasting over 500 influencers. This innovative platform leverages the power of Artificial Intelligence to offer brands and agencies a more intelligent, scalable, and...

The integration of artificial intelligence (AI) into the fashion industry is revolutionizing traditional modeling paradigms. While AI offers innovative avenues for representation and efficiency, it also presents challenges that could reshape the careers of human models.AI-generated models are becoming...

The recent controversy involving influencers Ranveer Allahbadia and Samay Raina has ignited discussions about the reliability of influencer marketing. Brands are now evaluating the potential risks associated with partnering with influencers whose content may lead to public backlash.The controversy...

Meta, the parent company of Facebook and Instagram, is making a significant push into India’s burgeoning gaming industry. Sandhya Devanathan, Meta's Vice President and Head of India, outlined the company’s ambitious strategy during the Indian Gaming Convention 2024, held...