Crompton Greaves Consumer Electricals Ltd., a leading player in India’s consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75 crore in Fiscal Year 2025. This strategic investment, representing a 2.88% increase from the previous fiscal year, underscores the company’s commitment to enhancing brand visibility and strengthening its market position, particularly in key product categories like water heaters and air coolers.
The substantial advertising outlay accounted for 3.89% of Crompton’s operating revenue in FY25, highlighting the importance the company places on direct consumer engagement. Amidst evolving market dynamics and a rising demand for smart and durable home app,iances, Crompton strategically leveraged both traditional and new-age media channels to build brand recall and foster consumer loyalty.
A significant portion of this increased spending was directed towards digital and performance marketing, reflecting a broader industry shift towards more targeted and measurable advertising efforts. This digital-first approach aligns with Crompton’s objective to improve the reach of its products and connect with a growing base of digitally-savvy consumers. The company’s annual report for FY25 specifically noted its efforts to integrate online and offline experiences, recognizing the fluid nature of modern consumer interaction.
Crompton’s robust investment in advertising comes on the back of a strong financial performance in FY25. The company reported a 27.6% rise in profit, reaching ₹564.08 crore, and witnessed a healthy revenue growth to ₹7,863.55 crore. This improved financial health provides the impetus for sustained marketing initiatives and ongoing investments in research and development (R&D) to introduce premium, technologically advanced products.
The company’s focus on advertising and brand-building is an integral part of its overarching “Crompton 2.0” strategy, which emphasizes consumer centricity, business growth, and profitability through continuous innovation. By consistently launching new products and supporting them with integrated marketing campaigns, Crompton aims to solidify its leadership in categories like fans and residential pumps, while driving market share gains in segments such as air coolers and water heaters.
Moving forward, Crompton is expected to maintain its aggressive marketing stance, leveraging a multi-media approach that combines mass-reach platforms with digital ecosystems to ensure widespread consumer access and engagement across its diverse product portfolio. This sustained marketing push, coupled with its strong financial results, positions Crompton for continued growth in the competitive consumer electricals market.
Key Highlights:
- Crompton Greaves Consumer Electricals spent ₹305.75 crore on advertising in FY25, a 2.88% increase year-on-year, primarily to boost brand visibility for products like water heaters and air coolers.
- A significant portion of this expenditure was directed towards digital and performance marketing, reflecting the company’s strategy to enhance online reach and engagement.
- The increased advertising spend, which accounted for 3.89% of operating revenue, follows Crompton’s strong financial performance in FY25, including a 27.6% rise in profit and healthy revenue growth.
- This marketing push is a key component of Crompton’s “Crompton 2.0” strategy, aimed at reinforcing market leadership and driving growth through consumer-centric innovation and integrated campaigns.