advertising

Sony Pictures Networks India (SPNI), in collaboration with Accenture, has officially launched the Sony AdEdge Centre of Excellence (CoE). This innovative advertising platform is specifically designed to dismantle the traditional cost and scale barriers that have historically excluded India’s...

Mia by Tanishq has announced the appointment of actor and Gen Z influencer Aneet Padda as its new brand ambassador. The partnership kicks off with the launch of the brand’s festive campaign, 'Precious, every day', which aims to celebrate...

OpenAI, the creator of ChatGPT, is reportedly gearing up for an aggressive marketing push in India, with industry experts estimating its annual ad spend to be in the range of ₹200–300 crore. This marks a significant shift from the...

The Delhi High Court has stepped into a high-stakes legal battle between French advertising giant Publicis Groupe India and the country's antitrust watchdog, the Competition Commission of India (CCI). In a significant development, the court has directed the CCI...

In a massive show of advertiser confidence, JioStar has announced a robust lineup of nine brand sponsors for the highly anticipated 19th season of Bigg Boss Hindi. The sponsors will have a presence across both the television broadcast on...

Crompton Greaves Consumer Electricals Ltd., a leading player in India's consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75 crore in Fiscal Year 2025. This strategic investment, representing a 2.88% increase from the previous...

In an era often dominated by data-driven, functional advertising, the power of pure imagination and storytelling in branding has found a renewed champion in an unexpected quarter: a chewing gum brand. Industry stalwarts Prasoon Joshi, CEO & CCO of...

McDonald’s India (South and West), operated by Westlife Foodworld Limited, has announced the appointment of Starcom India as its new media agency of record (AOR). This decision follows a competitive multi-agency pitch and marks the end of a two-decade-long...

Gillette India, a leading personal care company, has significantly increased its expenditure on advertising and sales promotion, reaching ₹109 crore in the third quarter of the fiscal year 2025. This represents a substantial rise compared to the ₹68 crore...

The vibrant shores of Goa played host to the 2025 edition of Goafest, the premier advertising festival of India, which concluded with a powerful call to ‘Ignite’ the industry's future. The three-day event, held from , brought together a...