Digital marketing

OpenAI, the creator of ChatGPT, is reportedly gearing up for an aggressive marketing push in India, with industry experts estimating its annual ad spend to be in the range of ₹200–300 crore. This marks a significant shift from the...

Spotify has promoted Neha Ahuja to Director - Growth, JAPAC, where she will lead growth strategies for key markets including Japan, Korea, Australia, and Southeast Asia. Ahuja, who previously served as the Director and Head of Marketing for Spotify...

India's recent blanket ban on real-money gaming has led to a major rise in advertising for unregulated offshore betting platforms. These platforms are aggressively targeting Indian users with a blitz of digital marketing campaigns that include substantial sign-up bonuses...

In another significant overhaul of X's advertising policies, owner Elon Musk announced today, June 27, 2025, that hashtags will no longer be permitted in paid advertisements on the platform. Musk, known for his direct communication style on X itself,...

Crompton Greaves Consumer Electricals Ltd., a leading player in India's consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75 crore in Fiscal Year 2025. This strategic investment, representing a 2.88% increase from the previous...

Only Much Louder (OML), a prominent player in the entertainment and creator economy, has announced a significant strategic shift in its influencer marketing arm, Hypothesis. The company is pausing the operations of its standalone SaaS (Software as a Service)...

As the prestigious Cannes Lions International Festival of Creativity 2025 continues its vibrant run, advertising agencies from across the globe are emphatically proving that the creative spark in the industry is not just alive, but flourishing. The festival is...

Thrive, a prominent digital marketing and content agency, has announced its decision to cease operations after five successful years in the industry. Co-founder Dhruv Dewan is set to embark on a new professional journey, moving to Tata Digital, a...

Independent integrated advertising agency SW Network has announced the renewal of its mandate with Nexus Select Citywalk, a leading lifestyle and shopping destination in Delhi. This extension marks the fifth consecutive year of successful collaboration between the two organizations.Under...

Wondrlab India, in collaboration with DermiCool, has unveiled a fully AI-generated advertisement, pushing the boundaries of creativity and technology in the advertising world. This innovative film, titled "DermiCool Warriors," builds on the success of DermiCool's previous 'Garmi ki Pakad'...