Digital Growth

The ICC Women's Cricket World Cup 2025 has unequivocally announced the arrival of women's sports as a mainstream phenomenon in India, shattering multiple viewership records across both digital and television platforms. This early success underlines the surging popularity of...

Crompton Greaves Consumer Electricals Ltd., a leading player in India's consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75 crore in Fiscal Year 2025. This strategic investment, representing a 2.88% increase from the previous...

Zee Entertainment Enterprises Limited (ZEEL) is gearing up for a significant strategic expansion, with plans to infuse approximately ₹2,237 crore into key growth areas, including a dedicated short-form content app, the development of compelling sports content properties, and cutting-edge...