Marketing strategy

Crompton Greaves Consumer Electricals Ltd., a leading player in India's consumer durables market, significantly ramped up its advertising and sales promotion expenditure to ₹305.75 crore in Fiscal Year 2025. This strategic investment, representing a 2.88% increase from the previous...

Only Much Louder (OML), a prominent player in the entertainment and creator economy, has announced a significant strategic shift in its influencer marketing arm, Hypothesis. The company is pausing the operations of its standalone SaaS (Software as a Service)...

In an era often dominated by data-driven, functional advertising, the power of pure imagination and storytelling in branding has found a renewed champion in an unexpected quarter: a chewing gum brand. Industry stalwarts Prasoon Joshi, CEO & CCO of...

Rohit Ohri, a well-respected figure in the Indian advertising and marketing industry, has announced the launch of his new venture, a culture consultancy named 'Ohriginal'. This new consultancy aims to help organizations understand, navigate, and leverage culture to build...

PhonePe, a leading fintech company backed by Walmart, is set to appoint Amit Doshi, former Chief Marketing Officer (CMO) at Britannia Industries, as its first group CMO. This strategic move comes as PhonePe prepares for its initial public offering...

In a strategic move to enhance its digital footprint, Kotak Securities has entrusted NP Digital India with its content marketing mandate. This collaboration aims to amplify Kotak Securities' online presence through data-driven and performance-oriented content strategies.​NP Digital India, renowned...

In a surprising turn of events, Amit Doshi has resigned from his position as Chief Marketing Officer (CMO) at Britannia Industries. Doshi, who has been a key figure in shaping Britannia’s marketing strategies, announced his departure amid reports of...