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Swiggy Dineout has cooked up a delightful surprise for its audience by featuring veteran actress Neena Gupta as a gourmet chef in its latest advertisement. Known for her versatility and charm, Neena Gupta brings her signature wit and warmth...

In a rapidly evolving marketing landscape, Lim Seob Chung, President and CEO of Cheil South West Asia (SWA), emphasizes that while creativity remains essential, it must be strategically aligned with the entire consumer journey to effectively drive sales.Reflecting on...

In a landmark ruling, the Bengaluru Urban District Consumer Disputes Redressal Commission has imposed a ₹1 lakh fine on PVR-INOX for subjecting audiences to extended advertisements beyond the scheduled showtime. This decision underscores the importance of respecting consumers' time...

A new GroupM report highlights the growing impact of advertising on consumer behavior, revealing that 42% of viewers consider advertisements influential in their purchase decisions. As brands navigate an evolving digital landscape, these findings underscore the significance of well-crafted...

In 2024, Amazon Online India emerged as the top digital advertiser, while Google experienced a significant drop to the ninth position, according to the latest TAM AdEx report. The report highlights a 7% increase in digital ad impressions compared...

In recent times, India has witnessed a surge in cybercrimes where scammers leverage artificial intelligence (AI) to create fraudulent applications, deceiving users into financial losses and data breaches. These malicious actors employ advanced AI tools to develop counterfeit apps...

JSW MG Motor India has appointed Anurag Mehrotra as its Managing Director, marking a significant leadership transition for the company. Mehrotra, an automotive industry veteran with over two decades of experience, will play a crucial role in driving JSW...

In a significant legal development, the Delhi High Court has directed OpenAI to respond to a lawsuit filed by Asian News International (ANI), alleging unauthorized use of its content to train the AI model, ChatGPT. This case has garnered...

In the wake of the recent controversy surrounding YouTuber Ranveer Allahbadia's remarks on the show "India's Got Latent," fellow influencer Gaurav Taneja, popularly known as "Flying Beast," has raised concerns about the selective targeting of content creators. Taneja questions...

In a significant move to address persistent ethical challenges within the advertising sector, the Advertising Agencies Association of India (AAAI) and the Indian Society of Advertisers (ISA) are collaborating to develop comprehensive guidelines aimed at curbing the practice of...