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Leading FM radio network MY FM has joined forces with Honda BigWing, the premium motorcycle business vertical of Honda Motorcycle & Scooter India (HMSI), to launch a high-octane 'Fresh Face' campus campaign aimed at forging a strong connection with...

In a significant resolution to a long-standing antitrust investigation, the Competition Commission of India (CCI) has approved a settlement of ₹20.24 crore proposed by tech giant Google in a case concerning its alleged anti-competitive practices within the Android Smart...

Streaming giant Netflix has set an ambitious target to double its advertising revenue in 2025, signaling strong confidence in the growth potential of its ad-supported subscription tier. This projection comes on the heels of a successful first quarter in...

The National Film Development Corporation of India (NFDC) has a new Managing Director at its helm, with the appointment of veteran filmmaker Prakash Magdum. This significant development signals a new chapter for the premier film promotion and production agency...

JioStar, a prominent player in the media and advertising landscape, has announced the launch of its groundbreaking new offering, "MegaBlast."According to Ajit Varghese, a key figure at JioStar (his exact designation wasn't specified in the provided context, but...

After years of unprecedented growth, Dubai's once emerging real estate market is showing signs of a strategic shift, seemingly taking cues from the more mature and transparent playbook of the United States.As the market evolves, a new emphasis...

The Indian media and entertainment landscape is poised for a significant transformation with the upcoming World Audio Visual and Entertainment Summit (WAVES). Union Minister Ashwini Vaishnaw has positioned WAVES as a pivotal platform, aiming to connect creators, content buyers,...

A fascinating shift is underway in the global advertising landscape. As the Gulf Cooperation Council (GCC) nations experience a significant economic boom, India is strategically positioning itself as the central hub for international advertising operations. This convergence of factors...

Saibal Biswas, the Chief Marketing Officer (CMO) of healthtech platform MediBuddy, has stepped down from his position after an impactful tenure of nearly three years. Biswas, who joined the company in June 2022, played a pivotal role in shaping...

The gloves are off in the marketing arena. Forget subtle hints and vague superiority claims – brands are increasingly stepping into the spotlight to directly challenge their competitors in a bold and often personal way. This surge in comparative...