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Havells’ Marketing Blitz: Eyeing Growth with ₹142 Crore Ad Push

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Homegrown electrical goods giant Havells India has significantly ramped up its advertising and promotional expenditure in the fourth quarter of fiscal year 2025, injecting...
News

WinZO’s ₹30 Lakh Hiccup: Delhi HC Tightens the Screws in Creativeland IP Battle

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The legal tug-of-war between online gaming platform WinZO Games and creative agency Creativeland Advertising has taken a fresh turn. The Delhi High Court, intervening...
Business

Brookfield’s ‘Powered by Purpose’: Low-Res Video, High-Impact Pledge for Earth Day

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On Earth Day 2025, global real estate giant Brookfield Properties has launched a compelling six-week campaign, ‘Powered by Purpose,’ aimed at fostering sustainable behavior...
Business

MY FM & Honda BigWing Ignite Youth Passion with Electrifying ‘Fresh Face’ Campus Drive

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Leading FM radio network MY FM has joined forces with Honda BigWing, the premium motorcycle business vertical of Honda Motorcycle & Scooter India (HMSI),...
News

Cornitos Bolsters Leadership, Appoints Lalit Jain as Finance Head to Fuel Expansion

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Leading Indian snack brand Cornitos has announced the appointment of Lalit Jain as its new Finance Head. This strategic move aims to strengthen the...
Business

Zepto’s Ad Blitz: Five-Fold Revenue Explosion Signals E-Grocery’s New Battleground

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Quick commerce giant Zepto has revealed a staggering five-fold jump in its annualized recurring revenue (ARR) for its advertising vertical over the past year....
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