JSW Steel has onboarded Nikita Saxena as its new Head of Digital Marketing. Saxena, who brings over a decade of experience in the digital marketing domain, will be responsible for spearheading the company’s digital strategy and enhancing its online presence.

Prior to joining JSW Steel, Nikita Saxena held the position of Senior Media Director at Mindshare for a significant tenure of seven years. Her expertise spans a wide array of digital functions, including digital strategy formulation, media planning and buying, and e-commerce management.

Saxena announced her new role through a LinkedIn post, expressing her enthusiasm for this new chapter. She also extended her gratitude to her former team at Mindshare for the enriching journey and the valuable experiences gained during her time there.

Nikita Saxena’s career trajectory showcases her experience across various prominent organizations. Before her successful stint at Mindshare, she served as an Associate Media Director at Neo@Ogilvy and held the role of Group Head at IndiaFirst Life Insurance Company, where her focus was on driving lead generation for the company’s online business.

Her professional journey commenced as a Media Consultant at Tribal DDB Chennai in 2006. Over the years, she has also contributed her skills and insights to other notable companies such as Interactive Avenues and Starcom Mediavest Group, showcasing a consistent growth and broadening of her expertise in the digital landscape.

In her new role as the Head of Digital Marketing at JSW Steel, Nikita Saxena is expected to leverage her extensive experience to drive significant digital impact for the company. Her focus will likely include strengthening JSW Steel’s brand presence online, optimizing digital marketing campaigns, and enhancing customer engagement through various digital channels. This strategic hire underscores JSW Steel’s commitment to bolstering its digital footprint in an increasingly digital-first world.

Key Highlights:

• Nikita Saxena has been appointed as the Head of Digital Marketing at JSW Steel.
• She previously served as Senior Media Director at Mindshare for seven years.
• Saxena has over a decade of experience in digital strategy, media planning, and e-commerce.
• Her appointment aims to enhance JSW Steel’s digital presence and marketing efforts.