According to Comscore’s Year in Review report, Zepto, Blinkit, and Bluestone have emerged as India’s fastest-growing retail entities.

Zepto leads the pack with an impressive 188% year-on-year increase, attracting 38.2 million unique visitors in 2024. Blinkit follows with a notable 81% surge, reaching approximately 20.2 million unique visitors, while Bluestone, a prominent jewelry startup, recorded a 47% increase, garnering 1.9 million unique visitors.

• Key Insights from Comscore’s Report
• Zepto’s Dominance: The quick commerce platform Zepto has solidified its position as the fastest-growing retail entity in India, showcasing remarkable growth in user engagement.
• Blinkit’s Growth: Blinkit, owned by Zomato, has successfully expanded its user base, reflecting the increasing demand for rapid delivery services in the grocery sector.
• Bluestone’s Performance: The jewelry startup Bluestone continues to thrive in the competitive retail landscape, ranking among the top five fastest-growing companies.
• Other notable mentions include McDonald’s and Wondershare, which added 2.8 million and 4.6 million unique visitors, respectively.

The quick commerce sector in India is witnessing explosive growth, with the market currently valued at approximately $3.34 billion and projected to reach $9.95 billion by 2029. This rapid expansion is driven by changing consumer preferences for immediate delivery services and the convenience of online shopping.

Food delivery platform Swiggy recorded the highest unique visitor count among food delivery services with 96.9 million, surpassing Zomato’s 74.2 million and Zepto’s own food delivery service, which reached 58.5 million unique visitors.

As competition intensifies within the quick commerce sector, companies like Zepto and Blinkit are expected to continue innovating their service offerings to capture greater market share. The growing adoption of online shopping and the demand for instant deliveries will likely fuel further investments and expansions in this rapidly evolving industry.

The success of these platforms highlights a significant shift in consumer behavior towards convenience and speed, setting the stage for continued growth in India’s retail market.

Zepto, Blinkit, and Bluestone’s recognition as India’s fastest-growing retail entities underscores the dynamic nature of the retail landscape in 2024. As these companies leverage technology to enhance customer experiences and streamline operations, they are well-positioned to thrive in an increasingly competitive environment.

Key Highlights:

• Zepto named India’s fastest-growing retail entity with a 188% increase in unique visitors.
• Blinkit follows with an 81% surge in users; Bluestone records a 47% increase.
• The quick commerce market is projected to grow significantly over the coming years.
• Swiggy leads food delivery services with the highest unique visitor count.