
Diwali Marketing: How Swiggy, Zepto, OPPO, and Titan Captured Festive Hype
The Diwali season represents the biggest consumer spending period in India, making it a crucial battleground for marketers.
11 stories · Every PressRoom story about Zepto, newest first. Last updated 18 October 2025.

The Diwali season represents the biggest consumer spending period in India, making it a crucial battleground for marketers.

” While the campaign, which offered prizes worth up to ₹3 crore, was intended to be a lighthearted take on sibling rivalry, many users are now accusing the company of running a “fake promo” and misleading customers with unachievable rewards.

Leading quick-commerce platform Zepto has announced a new partnership with Polycab to offer ultra-fast delivery of their popular Super ROI range of fans.

Quick commerce giant Zepto has unleashed a massive Out-Of-Home (OOH) advertising campaign, dubbed “SuperSaver,” blanketing 11 major cities and reaching an additional 62 towns across India in a whirlwind 10-plus day activation.

Quick commerce giant Zepto has revealed a staggering five-fold jump in its annualized recurring revenue (ARR) for its advertising vertical over the past year.

According to Comscore’s Year in Review report, Zepto, Blinkit, and Bluestone have emerged as India’s fastest-growing retail entities.

Zepto, India’s leading quick-commerce platform, has launched a delightful new campaign to celebrate Valentine’s Day 2025.

Emerging smart kitchen appliance innovator Beyond Appliances has successfully raised $2 million in its seed funding round.

This Dhanteras, quick-commerce giants like Blinkit, BigBasket, Swiggy Instamart, and Zepto have introduced a remarkable service: delivering gold and silver coins within 10 minutes.

Quick-commerce platform Blinkit, a subsidiary of Zomato, has launched an Equated Monthly Installments (EMI) payment option for purchases exceeding Rs 2,999.

Zepto, a prominent quick-commerce startup, has enlisted Axis Capital, Goldman Sachs, and Morgan Stanley as advisors for its anticipated initial public offering (IPO), slated for the second half of fiscal year 2025.