In an impressive move, Wardwizard Foods and Beverages Limited has successfully made a mark in the global frozen food industry. Under its popular brand, QuikShef, the company has shipped a variety of frozen food products to the USA, Canada, and the UAE, bringing authentic Indian flavors to international consumers. This strategic expansion underscores India’s growing presence in the competitive frozen food market, highlighting the increasing demand for ready-to-eat meals with an Indian twist.
The latest shipment includes popular Ready-to-Eat (RTE) meals such as Palak Paneer, Dal Makhni, Kadhi Pakoda, and customized offerings like Gujarati Dal and Amritsari Chole. These products have been well-received in Canada, where the shipment to Ontario and Toronto included over 1320 boxes. Additionally, frozen pizzas such as Jain Pizza, Veggie Delight Pizza, and Tandoori Paneer Pizza have been included in the consignment, catering to the evolving tastes of international audiences.
In the USA, Wardwizard Foods focused on New Jersey, where products from the QuikShef brand are available at prominent retail chains like Indian Grocers. These products, which include traditional Indian snacks like Cheese Corn Samosas and Burger Patties, cater to the growing demand for ethnic foods in North America.
Sheetal Bhalerao, Chairperson and Managing Director of Wardwizard Foods and Beverages Ltd, expressed her excitement about the expansion, stating, “Our journey towards taking authentic Indian flavors to the global market is gaining momentum with each new milestone. We are thrilled that our products are reaching new regions, from traditional Indian meals to fusion items like our pizzas, all resonating with international consumers.”
This shipment to the UAE and Canada reflects not just the growing demand for Indian cuisine but also Wardwizard’s strategy of offering vegetarian frozen food products. As more consumers worldwide embrace convenient, nutritious meals without compromising on taste, Wardwizard is set to capitalize on this trend.
Wardwizard Foods has also made significant strides in previous months, exporting frozen food products to regions with strong demand for Indian cuisine. In May 2024, the company shipped 1300 cartons of Ready-to-Eat products to Dubai, UAE, and followed up with an additional 500 cartons to New Jersey, USA in June 2024. These shipments mark the company’s commitment to expanding its footprint across multiple international markets.
The strategic push towards international expansion is part of Wardwizard’s larger vision to establish QuikShef as a leading global brand for frozen Indian cuisine. The increasing popularity of Indian flavors, combined with the convenience of ready-to-eat meals, has positioned the company to meet the demands of an ever-expanding global customer base.
Wardwizard’s expansion signifies more than just a business success; it highlights India’s potential as a hub for premium frozen food production. As the demand for high-quality, diverse, and authentic frozen meals increases, companies like Wardwizard Foods are poised to lead the charge, bringing Indian flavors to dinner tables worldwide.
With the QuikShef brand continuing to make waves in global markets, Wardwizard Foods and Beverages Ltd remains focused on innovation, quality, and meeting the diverse tastes of international consumers, setting the stage for future growth and success in the competitive frozen food sector.
Key Highlights:-
- Wardwizard Foods expands its QuikShef brand to the USA, Canada, and UAE with frozen Indian meals and fusion foods.
- The shipment to Canada included 1320 boxes, while products reached New Jersey and Ontario in the USA.
- The company has previously exported products to Dubai and New Jersey, showing sustained international growth.
- Wardwizard Foods aims to become a key player in the global frozen food market, offering authentic Indian cuisine in a convenient format.