TV9 Bangla has launched its highly anticipated special programming under the banner ‘TV9 Bangla Sharadiya’, designed to capture the essence of Durga Puja while addressing key social issues. The network’s special programming, themed around the tagline ‘Shoke Drohe Utsab’ (Mourning, Rebellion, and Celebration), reflects the profound mix of festivity and societal challenges that West Bengal is grappling with this year.

The programming brings attention to recent tragic events, including the horrifying rape and murder of a young doctor from RG Kar Hospital, which has deeply affected the state. Amritanshu Bhattacharya, Managing Editor & Business Head of TV9 Bangla, stated that despite the somber mood, the spirit of Durga Puja remains undeterred. This year’s celebrations carry a blend of remembrance, social awareness, and the traditional festive joy that the occasion brings.

Special Programming Highlights:

1. AI-Powered Durga Puja Song:
   TV9 Bangla introduced an innovative AI-driven song, Pujor Gaan, which celebrates iconic Durga Puja pandals across Bengal. This first-of-its-kind initiative showcases Bengal’s digital advancements, merging technology with the region’s deep-rooted festive culture.
2. Women-Organized Pujas:
   A standout show, ‘Mayer Pujo Meyer Hatey’ (Durga Puja Organized by Women), spotlights pandals that are run entirely by women. Airing from October 4th to 12th at 3:30 pm, the program highlights the strength and creativity of women leading Durga Puja festivities across the state.
3. TV9 Bangla Pujo Somman Awards:
   As part of the Sharadiya celebrations, the channel is hosting the Sera Barowari and Sera Abason competitions, recognizing 237 Durga Puja pandals. Awards will be given in categories such as Best Theme, Best Idol, Best Ornaments, Best Environment, and Best Puja Organized by Women. The awards will be telecasted from October 10th to 12th at 1 pm.
4. ‘Manusher Pashe’ Initiative:
   This year, TV9 Bangla has also launched the ‘Manusher Pashe’ (Beside the People) initiative, partnering with an NGO to distribute essential items to underprivileged children during the festival. The initiative underscores the channel’s commitment to spreading the warmth and joy of Durga Puja to all sections of society.

Amritanshu Bhattacharya emphasized that this year’s programming resonates with the people’s current sentiments. “For TV9 Bangla, Puja means another occasion to stand beside the people of Bengal. By partnering with an NGO, we aim to extend the warmth of the festive spirit to both urban and rural areas, ensuring everyone feels included in the celebrations,” he said.

Special Partners:

• Co-powered by: Tata Ace
• Wardrobe Partner: Sriniketan
• Special Partners: Sobisco Biscuits & Cakes, Cycle Pure Agarbathi, Sunrise Pure
• Jewellery Partner: Anjali Jewellers

For live updates and exclusive programming, viewers can tune in to TV9 Bangla throughout the Durga Puja festivities, bringing both celebration and social consciousness to the forefront.

Key Highlights:

• TV9 Bangla Sharadiya brings festive Durga Puja programming with a blend of celebration and social awareness.
• Highlights include an AI-driven Pujor Gaan, a focus on women-organized pandals, and the TV9 Bangla Pujo Somman Awards.
• The ‘Manusher Pashe’ initiative supports underprivileged children, spreading the festive spirit beyond economic divides.