AI-Driven

WPP, the world’s largest advertising and media company, has announced its acquisition of InfoSum, a leading data collaboration platform, in a strategic move to enhance its AI-powered marketing and data capabilities. The deal, valued at $63 million, marks a...

A new GroupM report highlights the growing impact of advertising on consumer behavior, revealing that 42% of viewers consider advertisements influential in their purchase decisions. As brands navigate an evolving digital landscape, these findings underscore the significance of well-crafted...

In a groundbreaking move that has set the Indian streaming landscape abuzz, JioCinema and Disney+ Hotstar have merged to launch JioHotstar, promising to deliver Infinite Possibilities to audiences across the country. The merger marks a significant milestone in India's...

In a surprising yet strategic move, Zomato, one of India’s leading food delivery platforms, has announced its rebranding to ‘Eternal’. While the company’s name and branding will undergo a significant transformation, the iconic Zomato app will retain its original...

Zomato CEO Deepinder Goyal is on a mission to integrate artificial intelligence (AI) deeper into his company’s operations. In a recent announcement, he revealed that he is actively looking for business and product leaders who have already embraced AI...

A recent report from CleverTap, a leading customer engagement platform, highlights five crucial trends poised to reshape marketing and customer engagement in 2025. As generative AI (GenAI) continues its rise, the marketing landscape is expected to shift dramatically, moving...

Auquan, a pioneer in AI-driven data analytics for financial services, has raised an additional $4.5 million in its seed funding round, led by Peak XV's Surge and supported by existing investor Neotribe Ventures. This investment takes Auquan's total seed...

Giva, a fast-growing omnichannel jewellery startup, has secured ₹255 crore in a prolonged Series B funding round. The investment, led by new and current buyers, highlights the increasing hobby inside the burgeoning jewellery market and Giva's capability to scale....

TV9 Bangla has launched its highly anticipated special programming under the banner ‘TV9 Bangla Sharadiya’, designed to capture the essence of Durga Puja while addressing key social issues. The network’s special programming, themed around the tagline ‘Shoke Drohe Utsab’...

In a move poised to disrupt the HR technology landscape, Dubai-based startup insiderOne is making waves with its innovative approach to job search and recruitment. Harnessing the power of cutting-edge AI and machine learning, insiderOne is not just another...