Samsung TV Plus, India’s rapidly growing free ad-supported streaming television (FAST) service, has significantly expanded its content library by adding four popular channels from the B4U Network. This strategic partnership introduces a fresh wave of premium entertainment, including blockbuster movies, trending music, and regional favorites, to Samsung Smart TV, smartphone, and tablet users across India.
The newly integrated B4U channels on Samsung TV Plus are:
- B4U Movies: A go-to destination for Bollywood film enthusiasts, offering a mix of latest blockbusters and timeless classics.
- B4U Music: Catering to music lovers with a blend of Bollywood film soundtracks, golden oldies, and new artists.
- B4U Kadak: A Hindi Movie Channel specifically targeting urban and rural audiences with a strong bank of popular Bollywood and South Indian dubbed movies.
- B4U Bhojpuri: Delivering dedicated movie content in the Bhojpuri language, catering to a significant regional audience.
With this latest addition, Samsung TV Plus now boasts an impressive lineup of over 125+ FAST channels in India, reinforcing its position as a leading free content destination. This expansion underscores Samsung’s commitment to delivering unparalleled access and exceptional value to both its growing audience and advertisers in the dynamic Indian market.
Kunal Mehta, Head of Partnerships, Samsung TV Plus India, expressed enthusiasm about the collaboration, stating, “Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new FAST Channels from the house of B4U, we aim to enhance access to the latest from the world of entertainment. This collaboration with B4U underscores our dedication to this vision.”
Johnson Jain, Chief Revenue Officer, B4U, highlighted the strategic importance of Connected TV (CTV) in India’s evolving media landscape. “Connected TV has emerged as a significant force in the Indian media landscape, revolutionizing how audiences consume content,” said Jain. “In line with this, our approach has pivoted on reaching a broader and more diverse audience base. We are delighted to announce our collaboration with Samsung TV Plus, bringing our curated set of channels to their platform. Through this partnership, we aim to engage viewers with high-quality entertainment — featuring top-tier movies and the best in music — delivered seamlessly on a premium CTV experience.”
This collaboration strategically taps into India’s booming Connected TV market, where consumers are increasingly embracing smart TVs and streaming platforms for curated and free content. The B4U Network, with over two decades of broadcasting experience and a global footprint in more than 100 countries, brings a rich library of Hindi movies, chart-topping music, and vibrant regional content that resonates deeply with Indian viewers.
Samsung TV Plus comes pre-installed on Samsung Smart TVs and is also available on compatible Samsung Galaxy smartphones and tablets, offering a seamless and cost-free entertainment experience. This move further solidifies Samsung’s strategy to redefine home entertainment by providing diverse and high-quality content without any subscription fees, catering directly to the preferences of India’s digital-first consumers.
Key Highlights:
- Samsung TV Plus has expanded its content offering in India by adding four popular B4U channels: B4U Movies, B4U Music, B4U Kadak, and B4U Bhojpuri.
- This partnership increases Samsung TV Plus’s free ad-supported streaming (FAST) channel count to over 125+, offering diverse entertainment across Samsung Smart TVs, smartphones, and tablets.
- Both Samsung and B4U emphasize their commitment to enhancing content accessibility and leveraging the growing Connected TV (CTV) market in India.
- The collaboration aims to provide a premium, free entertainment experience with a focus on Bollywood movies, music, and regional content.