12 stories · Every PressRoom story about Connected TV, newest first. Last updated 17 October 2026.
Online video has tripled to $6 billion since 2021 while television shrank to $4.8 billion, Vivek Couto told FICCI Frames 2026, forecasting a $15.4 billion market within five years.
NDTV has announced a strategic expansion of its Connected TV (CTV) footprint, appointing Akhil Bhalla as Product Head – Connected TV and Sanjeev Kumar Choudhary as Head of Connected TV Revenue.
NDTV has significantly bolstered its digital leadership with the appointment of Sanjeev Choudhary as the Head – CTV Growth and Revenue.
Network18 has officially extended its flagship licensing and brand partnership with CNN International for another 10 years.
Leading independent FAST (Free Ad-Supported Streaming TV) platform RunnTV has officially announced the launch of Saga Music on its platform.
Women’s cricket in India has reached a monumental defining moment.
CloudTV, India’s first homegrown Smart TV Operating System (OS), has announced a landmark strategic partnership with WAVES OTT, the public service digital platform of Prasar Bharati.
The advertising market for the Asia Cup 2024 is witnessing a remarkable surge, with ad rates for television and digital platforms climbing as high as 40%.
The Broadcast Audience Research Council (BARC) India, the country’s sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement, even as the…
The Broadcast Audience Research Council (BARC) India is preparing to launch its first Connected TV (CTV) audience measurement survey, as per a report by Storyboard18.
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, yesterday announced a partnership with the Internet and Mobile Association of India (IAMAI) to support its upcoming study on India’s Connected TV (CTV) landscape.
Frodoh, a leading player in the Connected TV (CTV) advertising space, has joined forces with Jeep to launch an innovative CTV campaign aimed at enhancing brand visibility and engagement.