11 stories · Every PressRoom story about AI-Driven, newest first. Last updated 4 April 2025.
WPP, the world’s largest advertising and media company, has announced its acquisition of InfoSum, a leading data collaboration platform, in a strategic move to enhance its AI-powered marketing and data capabilities.
A new GroupM report highlights the growing impact of advertising on consumer behavior, revealing that 42% of viewers consider advertisements influential in their purchase decisions.
In a groundbreaking move that has set the Indian streaming landscape abuzz, JioCinema and Disney+ Hotstar have merged to launch JioHotstar, promising to deliver Infinite Possibilities to audiences across the country.
In a surprising yet strategic move, Zomato, one of India’s leading food delivery platforms, has announced its rebranding to ‘Eternal’.
Zomato CEO Deepinder Goyal is on a mission to integrate artificial intelligence (AI) deeper into his company’s operations.
A recent report from CleverTap, a leading customer engagement platform, highlights five crucial trends poised to reshape marketing and customer engagement in 2025.
5 million in its seed funding round, led by Peak XV’s Surge and supported by existing investor Neotribe Ventures.
Giva, a fast-growing omnichannel jewellery startup, has secured ₹255 crore in a prolonged Series B funding round.
TV9 Bangla has launched its highly anticipated special programming under the banner ‘TV9 Bangla Sharadiya’, designed to capture the essence of Durga Puja while addressing key social issues.
In a move poised to disrupt the HR technology landscape, Dubai-based startup insiderOne is making waves with its innovative approach to job search and recruitment.
Atomicwork, a rising HRtech startup, has successfully raised an additional $3 million in seed funding, bringing its total funding to $14 million.