3 stories · Every PressRoom story about Retail Media, newest first. Last updated 27 October 2026.
The new format puts a shopping overlay inside the player during ad breaks. Brands in FMCG, packaged food, beauty and electronics can measure add-to-cart actions, not just clicks.
Flipkart-owned Myntra's filings show ad income now makes up nearly a quarter of operating revenue, but its own marketing bill grew faster in rupees and the year ended in a ₹579.4 crore loss.
Criteo, the global commerce media company, and dentsu, a leading international marketing and advertising agency network, have announced a significant expansion of their global partnership.