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Sudhir Chaudhary’s ‘Decode’ Revolutionizes DD News Viewership, Dominates Digital Engagement

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DD News, India’s public service broadcaster, has announced a significant surge in its viewership metrics following the successful launch of its flagship news program,...
Trending India

PTI Launches Affordable Video Licensing for Creators Amidst ANI Copyright Concerns

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In a significant move aimed at supporting content creators, the Press Trust of India (PTI), India's premier news agency, has announced the launch of...
Social Media

Comscore Enhances YouTube Visibility with Deeper Google Partnership; Targets OEM Deals for Enhanced India CTV Metrics

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Comscore, a leading media measurement and analytics company, is strengthening its partnership with Google to improve YouTube visibility and is also pursuing OEM (Original...
Social Media

YouTube Unveils AI-Powered ‘Peak Points’ and Shoppable CTV to Supercharge Viewer Engagement

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YouTube has announced two significant new features leveraging artificial intelligence and connected TV capabilities aimed at revolutionizing viewer engagement and advertising effectiveness. The platform...
WAVES Summit 2025

YouTube’s Big Bet: ₹850 Crore to Empower Indian Creators

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YouTube CEO Neal Mohan announced a significant investment of over ₹850 crore (approximately $102 million USD) in the Indian creator ecosystem over the next...
Content

Your Netflix Favourites Are Calling… Live on May 31st!

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Mark your calendars, Netflix devotees! The streaming giant has officially announced the return of its highly anticipated global fan event, Tudum, and this year...
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Cannes Lions 2025: Agencies Ignite Creative Spark with Human-Centered AI and Creator Economy Focus

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As the prestigious Cannes Lions International Festival of Creativity...

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Production has officially begun on Netflix's highly anticipated series...

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