DD News, India’s public service broadcaster, has announced a significant surge in its viewership metrics following the successful launch of its flagship news program, ‘Decode with Sudhir Chaudhary’. Anchored by seasoned journalist Sudhir Chaudhary, the program has swiftly established itself as a cornerstone of DD News’s prime-time schedule, attracting a broad and highly engaged audience.
From its very first broadcast, ‘Decode with Sudhir Chaudhary’ has fundamentally reshaped news consumption patterns on DD News. The program’s incisive analysis and compelling discussions immediately captivated audiences, leading to an unprecedented and substantial surge in Television Rating Points (TRP) from its inaugural week. ‘Decode’s breakthrough storytelling has driven historic growth in viewership, elevating DD News’s 9:00 PM to 10:00 PM weekday slot to unprecedented prominence.
The program’s impact extends robustly across digital platforms. ‘DECODE’s’ performance on DD News’s official YouTube channel during May 2025 was exceptional. Significantly, the very first episode of ‘Decode’ garnered approximately 2.6 million views till date, setting a new, record-breaking benchmark for DD News in the news category on YouTube.
Launched on May 15, 2025, the show achieved an impressive total of 23.9 million views, constituting a dominant 48.58% of DD News’s YouTube channel’s overall 49.2 million views for the month. Furthermore, it generated 148 million impressions, accounting for a substantial 67.89% of the channel’s total 218 million impressions in May.
The channel also experienced a significant net gain of 453,000 subscribers during the same reporting period. This comprehensive data unequivocally demonstrates that ‘Decode with Sudhir Chaudhary’ was instrumental in driving the majority of views, impressions, and audience engagement across the digital platform throughout May 2025.
‘Decode with Sudhir Chaudhary’ is broadcast exclusively on DD News every Monday to Friday at 9:00 PM, providing viewers with a comprehensive and unbiased perspective on a diverse array of national and international issues. DD News remains steadfast in its unwavering commitment to delivering credible and impactful journalism, and the success of ‘Decode with Sudhir Chaudhary’ is a testament to this mission.
Key Highlights:
- ‘Decode with Sudhir Chaudhary’ has significantly boosted DD News’s viewership and established itself as a prime-time cornerstone.
- The program led to a substantial surge in TRP from its first week, making the 9-10 PM slot highly prominent.
- On YouTube, ‘DECODE’ garnered 23.9 million views in May, contributing 48.58% of DD News’s total views and 67.89% of impressions.
- The show’s success highlights its role in driving audience engagement and reinforcing DD News’s commitment to credible journalism.
