youtube

Comscore, a leading media measurement and analytics company, is strengthening its partnership with Google to improve YouTube visibility and is also pursuing OEM (Original Equipment Manufacturer) deals to refine its Connected TV (CTV) metrics in the rapidly expanding Indian...

YouTube has announced two significant new features leveraging artificial intelligence and connected TV capabilities aimed at revolutionizing viewer engagement and advertising effectiveness. The platform unveiled ‘Peak Points’, an AI-driven tool to optimize ad placement, and ‘Shoppable CTV’, which allows...

YouTube CEO Neal Mohan announced a significant investment of over ₹850 crore (approximately $102 million USD) in the Indian creator ecosystem over the next two years. This commitment aims to fuel the growth of Indian content creators, artists, and...

Mark your calendars, Netflix devotees! The streaming giant has officially announced the return of its highly anticipated global fan event, Tudum, and this year it's coming directly to your screens. Set to stream live on Saturday, May 31, 2025,...

YouTube is set to revolutionize its mid-roll ad strategy starting May 12, 2025, aiming to enhance viewer experience while boosting creator revenue. The platform will introduce more refined mid-roll ad placements at natural breakpoints within videos, such as pauses...

In the wake of the recent controversy surrounding YouTuber Ranveer Allahbadia, entrepreneur Anupam Mittal has called for greater accountability from digital platforms like YouTube. Mittal emphasizes that while content creators are facing legal actions for their remarks, the platforms...

In the wake of the recent controversy surrounding YouTuber Ranveer Allahbadia's remarks on the show "India's Got Latent," fellow influencer Gaurav Taneja, popularly known as "Flying Beast," has raised concerns about the selective targeting of content creators. Taneja questions...

As YouTube celebrates its 20th anniversary, CEO Neal Mohan has outlined an ambitious roadmap for 2025, focusing on cultural influence, creator empowerment, television integration, and artificial intelligence (AI) innovation.Mohan emphasizes YouTube's pivotal role in shaping global culture, highlighting its...

What started in 2005 as a simple idea—an online platform to share videos—has now become the second-largest search engine in the world. YouTube, often likened to a “dinner party lark” in its early days, is no longer a teenager....

Shemaroo FilmiGaane, Shemaroo Entertainment's flagship YouTube channel, has reached a monumental milestone of 70 million subscribers, solidifying its place as one of India's top music destinations. This achievement reflects the channel's unwavering popularity among Bollywood music enthusiasts worldwide. Garnering over 250...