campaign

The cola wars have reignited as PepsiCo India launches its "Anytime is Pepsi Time" campaign, a cheeky response to Coca-Cola's "Half Time" initiative. This strategic move positions Pepsi as the all-day refreshment choice, contrasting with Coca-Cola's focus on high-energy...

Decathlon India has launched the third edition of its impactful "Play Your Own Way" campaign, coinciding with International Women's Day 2025. This initiative aims to promote inclusivity and empowerment for women in sports, challenging traditional gender norms and encouraging...

In an unprecedented collaboration, Bollywood superstars Salman Khan and Hrithik Roshan have joined forces for Mountain Dew's latest advertising campaign. This marks the first time these two icons have shared the screen, creating a buzz among fans and the...

Swiss Beauty, one of India’s fastest-growing cosmetics brands, has launched an innovative AI-powered rap anthem under its CRAZE line, aiming to connect with Gen Z audiences like never before. This marks a first-of-its-kind digital campaign, blending artificial intelligence and...

This Valentine’s Day, BookMyShow, India’s leading entertainment ticketing platform, has launched a heartwarming campaign titled #SpreadTheJoy. The initiative focuses on celebrating love in all its forms—romantic, familial, platonic, and self-love—encouraging audiences to express their affection and create lasting memories...

Zomato, known for its creative marketing, has rolled out a new ad campaign that humorously explains why Bengaluru enjoys its famous "super weather" year-round. The food delivery giant has taken a lighthearted approach, blending local quirks with its brand...

Versuni India, the brand known for innovative home appliances, has teamed up with Kaun Banega Crorepati (KBC) to celebrate the iconic quiz show's 25th anniversary. This collaboration aims to enhance audience engagement and showcase the brand’s commitment to innovation...

Maha Kumbh, one of the world’s largest religious gatherings, is not just a spiritual event but a grand convergence of diverse cultures. With an estimated footfall of over 45-50 crore, it presents a unique platform for impactful campaigns. IntelliSmart...

Vi (Vodafone Idea) has unveiled its latest campaign, ‘Be Someone’s We,’ focusing on the power of connections and meaningful support across distances. With the tagline ‘From Wherever You May Be,’ the campaign reinforces Vi’s promise of seamless connectivity throughout India, even in the...

Krafton’s Battlegrounds Mobile India (BGMI) has unveiled its new campaign, ‘Seriously Fun,’ developed in partnership with Enormous Brands. Aimed at connecting with India’s vibrant gaming community, the campaign repositions BGMI as a premium and inclusive gaming platform that appeals to a broad audience while retaining...