Vi (Vodafone Idea) has unveiled its latest campaign, ‘Be Someone’s We,’ focusing on the power of connections and meaningful support across distances. With the tagline ‘From Wherever You May Be,’ the campaign reinforces Vi’s promise of seamless connectivity throughout India, even in the most challenging terrains.
The campaign includes two engaging TV commercials (TVCs) contrasting urban and remote settings, showcasing Vi’s network strength in diverse environments, including hilly regions and underground metros. The visuals capture how Vi empowers users to share experiences and strengthen bonds despite geographical hurdles.
A standout highlight of the campaign is Vi’s remarkable infrastructure drive, adding 100 towers every hour to bridge connectivity gaps and provide robust network coverage across India. This ambitious initiative underscores the company’s dedication to ensuring uninterrupted connections for its users.
Avneesh Khosla, Chief Marketing Officer of Vi, explained the campaign’s core intent:
“‘Be Someone’s We’ reminds everyone about the power of connections. Adding 100 towers every hour is a testament to our commitment to bringing robust connectivity, ensuring people remain connected and support each other in meaningful ways.”
The campaign resonates with Vi’s vision to empower users with reliable connectivity that fosters emotional and social bonds, no matter the distance.
Credit: This article is based on information from The Economic Times.
Key Highlights:
- Vi launches its ‘Be Someone’s We’ campaign, emphasizing the importance of connections.
- Tagline: ‘From Wherever You May Be’ reflects Vi’s commitment to seamless connectivity.
- Two TV commercials highlight Vi’s network strength in urban and remote areas.
- Vi is adding 100 towers every hour to bridge connectivity gaps nationwide.
- Campaign aligns with Vi’s mission to strengthen connections and foster shared experiences.