Krafton’s Battlegrounds Mobile India (BGMI) has unveiled its new campaign, ‘Seriously Fun,’ developed in partnership with Enormous Brands. Aimed at connecting with India’s vibrant gaming community, the campaign repositions BGMI as a premium and inclusive gaming platform that appeals to a broad audience while retaining its core appeal among dedicated gamers.
The Essence of the Campaign
The ‘Seriously Fun’ initiative highlights how gaming is more than casual entertainment—it’s a passionate pursuit for millions. It reflects a unique combination of competitiveness and camaraderie within Indian culture. Through a lively ad film, the campaign celebrates gaming as a lifestyle and portrays how BGMI has seamlessly integrated into the routines of Indian gamers across diverse regions.
Key features of the ad include:
- Showcasing the diverse demographics of Indian gamers.
- Integrating in-game elements and popular references that resonate with the audience.
- A storytelling approach that blends humor, passion, and relatability.
Voices Behind the Campaign
- Srinjoy Das, Associate Director of Marketing at Krafton India, emphasized the campaign’s role in reflecting BGMI’s evolution into a pop culture phenomenon. “The campaign captures our players’ passion while celebrating quirky, relatable gaming moments,” he shared.
- Ankit Pathak, Senior Creative Director at Enormous Brands, highlighted the authenticity of the campaign. “It captures India’s vibrant gaming spirit and positions BGMI as the ultimate destination for gamers,” he noted.
The campaign extends its reach through an interactive presence on social media, leveraging engaging posts, stories, and community-driven challenges. These initiatives underline BGMI’s philosophy that gaming transcends hobbies to become a lifestyle and cultural identity.
As India’s gaming industry grows, campaigns like ‘Seriously Fun’ signify gaming’s increasing cultural relevance. By blending creativity and authenticity, BGMI is paving the way as a trailblazer in the gaming world, solidifying its place in India’s evolving digital landscape.
Credit: This article is based on information from The Economic Times, Mint, and Business Today.
Key Highlights:
- Krafton’s BGMI launches the ‘Seriously Fun’ campaign to resonate with India’s gaming community.
- A creative ad film showcases gaming’s integration into Indian culture and everyday life.
- The campaign’s social media initiatives amplify engagement, making gaming a lifestyle phenomenon.
- BGMI positions itself as a premium platform, reflecting gaming’s growing cultural significance in India.