In an unprecedented collaboration, Bollywood superstars Salman Khan and Hrithik Roshan have joined forces for Mountain Dew’s latest advertising campaign. This marks the first time these two icons have shared the screen, creating a buzz among fans and the advertising industry alike. The campaign, which premiered on February 23, 2025, is strategically timed to coincide with the excitement surrounding the ICC Champions Trophy, particularly the highly anticipated India vs. Pakistan match.

Salman Khan and Hrithik Roshan’s joint appearance is a significant event in Bollywood history. Despite their long-standing prominence in the industry, this is their inaugural collaboration. The advertisement, directed by renowned filmmaker Ali Abbas Zafar—famous for blockbusters like the “Tiger” franchise and “Sultan”—captures the dynamic energy and charisma of both actors. The narrative aligns seamlessly with Mountain Dew’s iconic tagline, “Darr Ke Aage Jeet Hai” (Beyond Fear Lies Victory), portraying the duo as courageous figures undertaking a daring rescue mission. In the ad, they save stranded tourists from a perilous situation on a snow-covered mountain, exemplifying bravery and teamwork.

PepsiCo India has astutely launched this campaign to harness the fervor of the cricket season. The ICC Champions Trophy, especially matches featuring arch-rivals India and Pakistan, garners massive viewership and unites fans nationwide. By debuting the ad on the day of the India-Pakistan clash, Mountain Dew aims to maximize its reach and resonance with the audience. This strategic move not only capitalizes on the cricket mania but also reinforces the brand’s association with high-adrenaline experiences.

A spokesperson from PepsiCo India shared insights into the campaign’s vision, “At PepsiCo India, we are committed to delivering excitement, energy, and unforgettable experiences to our consumers. The cricket season is a moment of passion and anticipation for all fans, making it the perfect stage to unveil two very dynamic campaigns on television. On this high-energy day, we debut Mountain Dew’s action-packed ‘Darr Ke Aage Jeet Hai’ campaign, bringing Salman Khan and Hrithik Roshan together for the first time—symbolizing the power of courage and camaraderie.” ​

The advertisement has ignited social media platforms, with fans expressing their exhilaration over the collaboration. Comments such as “Do bhai, dono tabahi!” (Two brothers, double destruction!) and “Unexpected collab!” reflect the widespread enthusiasm. The ad has quickly become a trending topic, with hashtags related to the campaign gaining momentum across various platforms. ​

Both actors have a rich history of brand endorsements. Hrithik Roshan has been associated with Mountain Dew since 2013, embodying the brand’s ethos of fearlessness and adventure. Salman Khan, on the other hand, has endorsed various beverages over the years, including Thums Up and Pepsi. His collaboration with Mountain Dew in this campaign marks a new chapter in his endorsement portfolio, bringing his signature charisma to the brand. ​

The union of Salman Khan and Hrithik Roshan in Mountain Dew’s latest campaign is more than just an advertisement; it’s a cultural moment that celebrates courage, collaboration, and the unifying spirit of sports. As fans revel in this historic partnership, the campaign is poised to leave a lasting impact, reinforcing Mountain Dew’s brand message and resonating with audiences across the nation.​

Key Highlights:

• Bollywood superstars Salman Khan and Hrithik Roshan collaborate for the first time in Mountain Dew’s new ad campaign.​Mid-Day
• The campaign, directed by Ali Abbas Zafar, aligns with the ICC Champions Trophy, enhancing its reach.​
• Fans have expressed immense excitement, making the ad a trending topic on social media.​
• This partnership marks a significant milestone in both actors’ brand endorsement journeys.