Samsung has expanded its free, ad-supported TV streaming platform, Samsung TV Plus, with the addition of &TV from Zee Entertainment Enterprises Limited (ZEEL) in the UK, marking the fourth ZEEL channel available on the platform. This strategic move aims to connect with the estimated five million South Asian residents in the UK, providing Hindi-language entertainment content directly through Samsung Smart TVs and Galaxy devices.
&TV’s content, known for reflecting relatable South Asian experiences and cultural values, includes beloved Hindi shows such as Bhabhi Ji Ghar Pe Hain, Atal, Begusarai, Tere Bin, and Ghar Ek Mandir. These shows will be accessible with English subtitles, enhancing their appeal to a wider audience beyond native Hindi speakers. With familiar themes and Bollywood-inspired narratives, ZEEL hopes to bring a taste of home to South Asian audiences while engaging new viewers with Bollywood culture.
Samsung TV Plus offers a completely free viewing experience on devices manufactured between 2016 and 2024, requiring no subscription or additional equipment. The platform’s availability on Samsung Galaxy devices further broadens access, giving mobile users a convenient way to tune in to their favorite shows. This setup provides an easy-to-access streaming service for consumers looking for quality entertainment without the cost, appealing to a diverse range of audiences across the UK and Europe.
As ZEEL continues to grow its international footprint, &TV’s presence on Samsung TV Plus in the UK complements its existing channels in the European market. This addition strengthens ZEEL’s commitment to enhancing cultural representation on digital platforms and expanding its reach among diasporic communities. The move underscores ZEEL’s strategy to leverage Samsung’s platform to access an engaged and growing market of British Asians and other South Asian populations, offering them culturally resonant, free-to-access content in a streamlined digital format.
Samsung TV Plus’s expansion into the South Asian segment reflects the platform’s intent to cater to specific regional interests, a trend that mirrors a broader growth in free ad-supported streaming services (FAST). With the increasing popularity of FAST channels globally, ZEEL’s collaboration with Samsung TV Plus positions both companies to capitalize on the demand for more culturally diverse content in the UK market.
Credit: This article is based on information from The Economic Times, Broadband TV News, and Rapid TV News.
Key Highlights:
- Samsung TV Plus has added &TV, ZEEL’s fourth channel on the platform, targeting five million South Asian residents in the UK.
- &TV features popular Hindi shows, providing relatable cultural content with English subtitles.
- Samsung TV Plus offers free, ad-supported streaming on Samsung Smart TVs and Galaxy devices, expanding accessibility.
- This addition supports ZEEL’s growth in the UK and European markets.