Samsung TV Plus has entered into a strategic partnership with Viacom18 to launch four new free ad-supported streaming (FAST) channels in India, available exclusively to Samsung Smart TV users. The new channels—Superhit Beats, Kaanphod Music, Fully Faltoo, and Colors Infinity Lite—expand the platform’s offerings, aiming to cater to diverse audience tastes.

Kunal Mehta, Head of Partnerships at Samsung TV Plus India, expressed enthusiasm for the collaboration, stating that it aligns with the company’s mission to provide Indian viewers with a broad range of entertainment tailored to their preferences. Samsung TV Plus already offers over 100 live TV channels and a library of on-demand content, making it a competitive alternative to traditional cable.

Anshul Ailawadi, Business Head of the Youth, Music, and English Entertainment cluster at Viacom18, emphasized the strategic nature of the partnership, noting its potential to deliver premium, interactive entertainment that resonates with modern viewers.

This move underscores Samsung TV Plus’s commitment to enhancing its content portfolio and providing users with a comprehensive free streaming experience.

Credit: This article is based on information from Samsung TV Plus and Viacom18 press releases.

Key Highlights:

• Samsung TV Plus partners with Viacom18 to introduce four new channels in India.
• The new channels include Superhit Beats, Kaanphod Music, Fully Faltoo, and Colors Infinity Lite.
• The collaboration enhances Samsung TV Plus’s content offering, making it a stronger competitor to traditional cable.