LifeWear India, a prominent name in orthopaedic soft goods and mobility solutions, has ushered in a new era by appointing Jijith Nedungottur Somasundaran as its Chief Executive Officer, effective April 2025. With over 30 years of experience in sales, marketing, and business development, Somasundaran’s leadership is anticipated to drive the company’s growth both domestically and internationally, excluding the United States.
Jijith Nedungottur Somasundaran’s illustrious career spans three decades, during which he has demonstrated exceptional prowess in steering businesses towards success. His appointment is seen as a strategic move to bolster LifeWear’s market presence and to navigate the company through its next phase of expansion.
Alfredo Poncio, President and Global CEO of LifeWear Technologies, expressed his confidence in Somasundaran’s capabilities, stating, “We are thrilled to have Jijith on board. I am confident that we will achieve significant milestones together.”
In his new role, Somasundaran will be responsible for enhancing LifeWear’s footprint across India and other international markets, with the exception of the United States. His extensive experience is expected to be instrumental in identifying growth opportunities and in forging strategic partnerships that align with the company’s vision
“Leading LifeWear Technologies India is an honor. The brand enjoys a strong global reputation for innovation and quality, and I see tremendous potential for growth in India,” said Somasundaran. “With MS Dhoni as our Brand Ambassador, we aim to build greater trust and a deeper emotional connection with consumers.”
The association with cricket legend MS Dhoni as the brand ambassador is a strategic move to resonate with a broader consumer base. Dhoni’s credibility and mass appeal are expected to enhance brand visibility and to foster a stronger emotional connection with consumers.
Somasundaran emphasized the importance of this partnership, stating, “With MS Dhoni as our Brand Ambassador, we aim to build greater trust and a deeper emotional connection with consumers. I believe we have the right products, the right team, and the right momentum to establish LifeWear as a leading name in healthcare and wellness across the country.”
LifeWear India, building on its legacy of innovation from the United States, offers a comprehensive range of products, including orthopaedic soft goods, sports supports, mobility aids, therapy solutions, tapes, and bandages. Under Somasundaran’s leadership, the company aims to redefine recovery, care, and mobility solutions for consumers nationwide.
The appointment of Jijith Nedungottur Somasundaran as CEO marks a significant milestone in LifeWear India’s journey. His vast experience and strategic vision are expected to propel the company towards achieving its growth objectives and in establishing itself as a leading name in the healthcare and wellness sector.
Key Highlights:
- LifeWear India appoints Jijith Nedungottur Somasundaran as CEO, effective April 2025.
- Somasundaran brings over 30 years of experience in sales, marketing, and business development.
- He will focus on expanding LifeWear’s presence in India and international markets, excluding the US.
- The partnership with MS Dhoni as brand ambassador aims to strengthen consumer trust and brand visibility.