In a surprising announcement that has left Test cricket fans reeling, Rohit Sharma has called time on his career in the longest format of the game. As the “Hitman” bids farewell to the whites, it’s worth looking back at his impactful journey both on and off the field. Beyond the boundaries, Rohit has been a sought-after face for numerous brands, his endorsements reflecting his immense popularity and marketability.
Rohit Sharma‘s commanding presence and consistent performance, particularly in white-ball cricket, have made him a favourite among brands. His endorsements span a wide range of sectors, from sportswear to finance, showcasing his universal appeal. According to reports, Rohit commands a significant fee, around ₹5 crore per endorsement deal, making him one of the highest-earning athletes in the Indian advertising landscape. His estimated net worth stands at a formidable ₹218 crore, a testament to his successful cricketing career and lucrative brand associations.
Some of the prominent brands Rohit Sharma has been associated with include:
- Adidas: A global leader in sportswear, aligning with his athletic prowess.
- CEAT Tyres: Known for reliability, mirroring Rohit’s dependable image.
- Swiggy: The popular food delivery platform, connecting with a broad audience.
- Oral-B India: Promoting oral hygiene and health.
- Max Life Insurance: Emphasizing security and future planning.
- Ixigo: The travel booking app, appealing to his frequent travels.
- Hublot: A luxury Swiss watch brand, reflecting his sophisticated style.
- Rasna: The beloved beverage brand, resonating with Indian families.
- IIFL Finance: A financial services provider, leveraging his trustworthy persona.
This diverse portfolio highlights Rohit’s ability to connect with various consumer segments, making him an invaluable asset for the brands he endorses.
Over the years, Rohit Sharma has featured in several memorable advertising campaigns. Here are a few highlights:
- Dream11’s ‘Aapki Team Mein Kaun Hai‘: In these ads, Rohit shared the screen with Bollywood stars and fellow cricketers, adding a playful and competitive spirit to the fantasy sports platform.
- Swiggy Instamart’s ‘Delivered in 10 for Ro!’: Featuring his wife Ritika Sajdeh, these commercials brought a relatable, domestic touch to the quick grocery delivery service.
- CEAT SUV Tyres: Rohit’s portrayal of a theatrical “moneylender” alongside other cricketers added a unique and humorous element to the tyre brand’s campaign.
- Adidas’s ‘You Got This’ Campaign: A motivational campaign where Rohit, along with other top athletes, encouraged viewers to overcome self-doubt.
These advertisements showcase Rohit’s versatility and his ability to connect with audiences beyond the cricket field, further solidifying his status as a marketing powerhouse.
As Rohit Sharma embarks on a new chapter post his Test career, his legacy in the cricketing world and his impact on the brand endorsement industry will undoubtedly endure. While fans will miss seeing him in the whites, his continued presence in ODIs ensures that the “Hitman” will continue to captivate audiences both on and off the field.
Key Highlights:
- Rohit Sharma has retired from Test cricket, ending an 11-year career in the format.
- He is a highly sought-after brand ambassador, charging around ₹5 crore per endorsement.
- His brand associations include Adidas, CEAT, Swiggy, Oral-B, and many others.
- Rohit has featured in memorable ad campaigns for Dream11, Swiggy Instamart, and CEAT.