At the recent 2025 Annual Meeting of Shareholders, Disney CEO Bob Iger made headlines by asserting that artificial intelligence (AI) may be the most powerful technology the company has ever encountered.

This declaration comes as Disney intensifies its investment in AI across various sectors, aiming to enhance content creation and improve customer experiences.

During his address, Iger emphasized that AI is not merely a trend but a transformative force that will shape the future of Disney. He stated, “AI may be the most powerful technology that our company has ever seen,” highlighting its potential to revolutionize how consumers access and enjoy entertainment. With AI’s rapid development, Iger assured shareholders that Disney is taking necessary precautions to protect its intellectual property (IP), respect its creators, and prioritize customer satisfaction.

While expressing enthusiasm for AI’s capabilities, Iger also acknowledged the need for caution. He noted that Disney is implementing measures to ensure three critical aspects:

• Protection of Intellectual Property: Safeguarding Disney’s vast array of characters and stories is paramount.
• Respect for Creators: As AI becomes more integrated into production processes, maintaining respect for human creativity remains a priority.
• Customer Consideration: Ensuring that customers feel valued and appreciated as technology evolves is essential for maintaining trust.

Iger’s remarks underscore the delicate balance Disney aims to strike between leveraging new technologies and preserving its core values.

To illustrate AI’s potential within Disney, Iger showcased advanced BDX droids developed by Disney Imagineering. These droids, which have already been delighting guests at Disneyland, are set to make their cinematic debut in next year’s highly anticipated Star Wars film, The Mandalorian and Grogu. This integration of imaginative technology exemplifies how AI can enhance storytelling both in theme parks and on screen.

• Iger highlighted several areas where AI is already making a significant impact on Disney’s operations:
• Streamlining Animation Workflows: AI tools are being deployed to improve efficiency in animation production.
• Personalizing User Experiences: The technology is being utilized to tailor content recommendations on platforms like Disney+.
• Optimizing Behind-the-Scenes Processes: AI aids in various operational aspects, enhancing overall productivity.
• These innovations reflect Disney’s commitment to integrating cutting-edge technology while ensuring that human creativity remains at the forefront.

Looking forward, Iger envisions a future where AI plays an integral role in Disney’s creative endeavors. He reiterated the importance of human creativity, stating, “We believe in the power and value of human creativity,” and emphasized that technology should serve as a tool for artists rather than a replacement.

Disney’s willingness to embrace new technologies has historically set it apart from competitors. As the company navigates this new era of AI, it aims to maintain its legacy of storytelling excellence while adapting to modern consumer expectations.

As Disney embarks on this ambitious journey into the world of AI, it stands poised to redefine entertainment experiences for audiences worldwide. Bob Iger’s bold statements about AI signal a significant shift in how the company approaches innovation and creativity. By prioritizing both technological advancement and respect for artistic integrity, Disney aims to lead the charge in the evolving landscape of entertainment.

Key Highlights:

• Bob Iger declares AI as potentially the most powerful technology in Disney’s history during the annual shareholder meeting.
• The company is investing heavily in AI while ensuring protection for IP and respect for creators.
• Innovations like BDX droids exemplify how AI enhances storytelling across platforms.
• Disney aims to balance technological advancement with human creativity as it moves forward.