In a groundbreaking move, Prasar Bharati, India’s public service broadcaster, has collaborated with Eros Universe’s Eros Now to enhance the digital content offerings on its WAVES OTT platform. This strategic partnership aims to provide a wide range of high-quality content to audiences both in India and internationally, leveraging cutting-edge technologies like AI and blockchain.

Eros Now will integrate its extensive digital library of over 12,000 titles into WAVES OTT, including popular Bollywood films such as Tanu Weds Manu, Bajirao Mastani, and English Vinglish. The content will be available in 10 Indian languages, catering to the growing demand for localized entertainment globally.

The partnership harnesses the power of AI and blockchain technology to enhance user experience. Eros Now’s AI-driven platform, Immerso AI, will provide personalized content recommendations based on viewers’ preferences, ensuring a more engaging and tailored entertainment experience.

In addition to Eros Now’s content on WAVES, Prasar Bharati will contribute its exclusive sports and entertainment content to Eros Now’s global platform. This cross-platform sharing will enrich both services, offering a broader range of content to their respective audiences.

WAVES OTT, as part of the Indian government’s initiative, aims to provide free and accessible content even in remote areas. This partnership will further enhance accessibility by offering a diverse range of content, including video, audio, gaming, and e-commerce services powered by ONDC.

The collaboration is expected to expand Eros Now’s reach and redefine the digital entertainment experience for viewers worldwide. By combining their strengths, both platforms are poised to capture a larger share of the global OTT market.

The partnership between Prasar Bharati and Eros Now marks a significant step in the evolution of digital entertainment in India. By integrating premium content and leveraging advanced technologies, WAVES OTT is set to become a leading platform for diverse and personalized entertainment experiences.

Key Highlights:

• Partnership Overview: Prasar Bharati’s WAVES OTT partners with Eros Now to enhance digital content offerings.
• Content Integration: Eros Now brings over 12,000 titles to WAVES, available in 10 Indian languages.
• Technological Advancements: The partnership utilizes AI and blockchain for personalized content recommendations.
• Cross-Platform Sharing: Prasar Bharati’s content will also be available on Eros Now’s global platform.