The Indian Society of Advertisers (ISA) recently hosted its landmark CEO Conference 2025 at ITC Grand Central, Mumbai, focusing on the theme “AI: Making Businesses Future-Ready.” This event brought together top business leaders, AI pioneers, and industry experts to explore the transformative role of artificial intelligence in business, marketing, and advertising.

One of the key highlights of the conference was the unveiling of ISA’s new logo, symbolizing the organization’s commitment to staying ahead of industry trends and embracing the evolving landscape of advertising. Sunil Kataria, Chairman of ISA, emphasized this commitment, stating, “With AI redefining the rules of business, the ISA CEO Conference 2025 has provided a platform for leaders to share insights, debate challenges, and explore AI-powered opportunities. The unveiling of our new logo symbolizes our evolving journey as an enabler of industry transformation.”

The conference featured keynote sessions, expert panel discussions, and real-world case studies exploring how AI is revolutionizing consumer engagement, creativity, and business efficiencies. Speakers highlighted AI’s role in predictive marketing, automation, and personalization, while also addressing ethical considerations and the need for responsible AI deployment.

Roma Datta Chobey, Managing Director of Google India, discussed AI’s capabilities that will drive business success in 2025 and beyond, including multimodality, intuitive information discovery, and multi-agent systems. She emphasized that “AI is fueling innovation, accelerating knowledge, and creating new opportunities that are reshaping industries and driving global economic growth.”

Rohit Jawa, CEO of Hindustan Unilever Limited (HUL), explored how AI is reshaping industries and offered insights into the future of marketing and business in India. He introduced the concept of AgenticAI and discussed AI’s unprecedented impact on businesses, highlighting the importance of integrating AI into core business strategies to stay competitive.

Kumar Venkatasubramanian, another industry leader, highlighted AI’s role in enhancing consumer experiences, optimizing supply chains, and fostering innovation. He stressed the importance of curating initiatives based on rich insights for both consumers and employees, leveraging AI to drive business growth and efficiency.

Sunil Kataria also emphasized ISA’s efforts to reach more and smaller advertisers, acknowledging the rapid evolution of the advertising industry. He stated, “At ISA, our focus is on ensuring that advertisers stay ahead of the curve—whether in AI, media transparency, measurement, or ethical practices.” This reflects ISA’s dedication to empowering advertisers with insights and resources to thrive in an AI-first world.

The ISA CEO Conference 2025 successfully reinforced the importance of collaboration, knowledge-sharing, and future-forward thinking in navigating AI-driven transformation. As businesses continue to integrate AI into their strategies, ISA remains dedicated to empowering advertisers with insights and resources to thrive in an AI-first world.

Key Highlights:

• The Indian Society of Advertisers unveiled a new logo at the ISA CEO Conference 2025, symbolizing its commitment to industry transformation.
• The conference focused on “AI: Making Businesses Future-Ready,” featuring discussions on AI’s role in predictive marketing, automation, and personalization.
• Industry leaders emphasized the importance of integrating AI into business strategies to enhance consumer experiences and drive innovation.
• ISA is committed to supporting advertisers in navigating the evolving landscape of AI-driven business practices.