Social Media

In a development that has fueled widespread speculation on social media, the website for the popular Chinese short-video app TikTok has become partially accessible to some users in India, five years after its nationwide ban. However, the Indian government...

YouTube is revolutionizing how creators connect with their audiences by officially rolling out its enhanced "Communities" feature. This significant update, which has been in testing and gradual expansion over recent months, provides a dedicated space directly on creators' channels...

In another significant overhaul of X's advertising policies, owner Elon Musk announced today, June 27, 2025, that hashtags will no longer be permitted in paid advertisements on the platform. Musk, known for his direct communication style on X itself,...

Network18 Media & Investments Limited has announced its formal entry into the burgeoning creator economy with the launch of "Creator18," a pioneering platform designed to amplify Indian voices and build global influence across diverse sectors. This strategic initiative positions...

IndiGo, India's leading airline, is making a significant stride in its international expansion by launching new non-stop flights from Mumbai to Amsterdam and Manchester. These new long-haul routes, scheduled to commence on July 2, 2025, for Amsterdam and July...

In a significant development for India's burgeoning online gaming sector, Meta, the parent company of Facebook and Instagram, has announced a revised policy that now permits advertising for Real Money Gaming (RMG) platforms within the country. This strategic shift...

ReelSaga, a new-age mobile entertainment startup founded in 2024 by Shubh Bansal, Shanu Vivek, and Ritesh Pandey, has successfully raised $2.1 million in a Seed funding round. The investment was led by Picus Capital, with participation from ITI Growth...

In a significant move aimed at supporting content creators, the Press Trust of India (PTI), India's premier news agency, has announced the launch of an affordable video licensing program for individual creators on YouTube and other social media platforms....

Comscore, a leading media measurement and analytics company, is strengthening its partnership with Google to improve YouTube visibility and is also pursuing OEM (Original Equipment Manufacturer) deals to refine its Connected TV (CTV) metrics in the rapidly expanding Indian...

Ogilvy Asia Pacific (APAC) has announced a strategic move to unify its social media capabilities under a single, cohesive brand: Social@Ogilvy. This consolidation aims to streamline the agency's social media offerings across the region, providing clients with seamless access...