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Max Fashion Unveils Fresh Campaign 

Leading fashion brand Max Fashion has launched its latest campaign, showcasing its vibrant new collection and featuring its charismatic brand ambassador, Bollywood actor Siddhant Chaturvedi. The campaign, which rolled out nationwide today, aims to resonate with young, fashion-forward consumers...

Vivo Expands Mid-Premium Portfolio with Launch of V60 Smartphones

Chinese smartphone giant Vivo has significantly bolstered its mid-premium segment in India with the official launch of the new V60 series. The V60, which will be available starting August 19, is priced between ₹36,999 and ₹45,999, directly succeeding the...

SC Reserves Verdict in Landmark ₹2.5 Lakh Crore Online Gaming GST Case

In a case with potentially monumental consequences for India's burgeoning online gaming industry, the Supreme Court(SC) has reserved its verdict in the high-stakes ₹2.5 lakh crore GST dispute. The final hearings, which concluded on August 12, saw a fierce...

Lok Sabha Passes Landmark Sports Governance and Anti-Doping Bills Amid Opposition Protests

The Lok Sabha has passed two critical pieces of legislation, the National Sports Governance Bill, 2025, and the National Anti-Doping (Amendment) Bill, 2025, marking what Union Sports Minister Mansukh Mandaviya has called the "single biggest reform in Indian sports...

Jagapathi Babu Debuts as Talk Show Host with ‘Jayammu Nischayammura’ on Zee Telugu

In a significant move that marks his television debut as a talk show host, veteran actor Jagapathi Babu is set to captivate audiences with his new show, Jayammu Nischayammura, on Zee Telugu. Produced by the prestigious Vyjayanthi Movies, under...

Padmaja Joshi Appointed Managing Editor and Primetime Anchor at NDTV 24×7

NDTV 24x7 has announced a major new hire, bringing on veteran journalist Padmaja Joshi as its Managing Editor and Primetime Anchor. This significant appointment also marks the return of the channel's iconic primetime show, The Buck Stops Here. Joshi,...

Zepto’s Raksha Bandhan ‘Kalesh Card’ Stunt Draws Fire 

Quick commerce platform Zepto is facing significant backlash on social media, particularly on Reddit, for its recent Raksha Bandhan campaign featuring a "Kalesh Card." While the campaign, which offered prizes worth up to ₹3 crore, was intended to be...

BARC India “Done Its Homework,” Poised for New Era Amidst Policy Shifts, Says Shashi S Vempati

The Broadcast Audience Research Council (BARC) India, the country's sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement, even as the Ministry of Information and Broadcasting (MIB) initiates fresh consultations that could pave...

Samsung TV Plus Bolsters India Content with Major B4U Channels Expansion

Samsung TV Plus, India's rapidly growing free ad-supported streaming television (FAST) service, has significantly expanded its content library by adding four popular channels from the B4U Network. This strategic partnership introduces a fresh wave of premium entertainment, including blockbuster...

TRAI Bolsters Broadcast Compliance with Fresh Panel of DAS Auditors, Valid Until April 2027

The Telecom Regulatory Authority of India (TRAI) has released a comprehensive and updated panel of auditors for Digital Addressable Systems (DAS), a crucial step designed to significantly strengthen broadcast compliance, enhance transparency, and reinforce quality control across India's vast...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities

In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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