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Latest content marketing news, creator economy updates, publishing trends, digital media strategies, and storytelling innovations worldwide.
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Wipro Appoints Amit Kumar as Managing Partner and Global Head
In a strategic move to bolster its consulting capabilities, Wipro Limited has appointed Amit Kumar as the Managing Partner and Global Head of Wipro Consulting, effective immediately. Kumar will report directly to CEO and Managing Director Srini Pallia and...
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Public Policy Head Sreenivasa Reddy Resigns Amid Ongoing Challenges
In a notable development, Google's Head of Public Policy in India, Sreenivasa Reddy, has resigned, marking the second departure from this pivotal role within two years. Reddy, who joined Google in September 2023, previously held significant positions at Microsoft...
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Industry seek govt action against illegal betting apps
Industry stakeholders are increasingly urging government intervention to combat the proliferation of illegal betting applications, which pose significant challenges to the regulated gaming sector. These unauthorized platforms not only undermine legal operators but also expose users to unregulated environments...
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Finance Ministry to meet RMG operators today
The Indian Finance Ministry has scheduled a meeting with stakeholders from the real-money gaming (RMG) industry on Friday to address concerns related to money laundering in online gaming. The discussion will also cover challenges such as the Goods and...
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Snap Inc. recently hosted its second annual India AR Day in Mumbai, highlighting the country's significant role in the company's augmented reality (AR) ecosystem. The event showcased Snap's latest AR innovations and celebrated the contributions of Indian creators and...
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Major Broadcasters Return to DD FreeDish, Generating ₹208 Crore in Two Days
In a significant development, public broadcaster Prasar Bharati has amassed ₹208.10 crore within just two days of its ongoing DD FreeDish MPEG-2 slot e-auction. This surge in revenue is primarily attributed to the return of major General Entertainment Channels...
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Maha Kumbh, one of the world’s largest religious gatherings, is not just a spiritual event but a grand convergence of diverse cultures. With an estimated footfall of over 45-50 crore, it presents a unique platform for impactful campaigns. IntelliSmart...
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Delhi High Court’s Landmark Decision: Peter England Recognized as Well-Known Trademark
In a significant legal development, the Delhi High Court has officially declared "Peter England," a prominent menswear brand, as a well-known trademark under Section 2(1)(zg) of the Trade Marks Act, 1999. This recognition not only underscores the brand's extensive...
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Sun TV’s Q3 Earnings Take a Hit: Net Profit Drops by 20% Amid Declining Ad Revenue
Sun TV Network Ltd., a prominent South Indian broadcaster, has reported a significant decline in its financial performance for the third quarter of the fiscal year 2024-2025. The company witnessed a 20% year-on-year decrease in net profit, primarily due...
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Baba Ramdev, Acharya Balkrishna move Kerala Court to recall non-bailable warrant
In a recent development, Baba Ramdev and Acharya Balkrishna, co-founders of Patanjali Ayurved, have approached the Judicial First-Class Magistrate Court-II in Palakkad, Kerala, seeking to recall non-bailable arrest warrants issued against them. These warrants were issued after the duo...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities
In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...


