Business

SW Network, a leading integrated advertising agency, has been awarded the comprehensive digital media, social, and growth marketing mandate for Fujifilm's instax™ in India. This strategic collaboration, spearheaded by SW Growth Labs – SW Network's dedicated growth marketing vertical...

Team Pumpkin, a prominent integrated marketing agency, has announced that it has been awarded the digital mandate for MamyPoko Pants in Bangladesh. This significant win marks a new chapter for the agency's expanding presence in the South Asian market.As...

In a significant development poised to reshape India's music industry, Sony Music India has partnered with the international entertainment powerhouse, The Hello Group (THG), to announce the formation of THG India. This new joint venture will focus on comprehensive...

Nykaa Fashion, the prominent online fashion destination, has announced that popular actors Ishaan Khatter and Shanaya Kapoor will be joining its roster as the new faces for the brand. This strategic move aims to broaden Nykaa Fashion's appeal and...

Flipkart-backed companies have divested a 6 percent stake in Aditya Birla Fashion and Retail Ltd (ABFRL) for an estimated ₹583 crore through open market transactions, marking a significant exit from the fashion retail giant.The shares were sold by two...

The Competition Commission of India (CCI) has given its approval to the proposed acquisition of The Interpublic Group of Companies, Inc. (IPG) by Omnicom Group Inc. This clearance marks a significant step forward for what is poised to be...

IndiGo, India's leading airline, is making a significant stride in its international expansion by launching new non-stop flights from Mumbai to Amsterdam and Manchester. These new long-haul routes, scheduled to commence on July 2, 2025, for Amsterdam and July...

Maruti Suzuki India Ltd., the country's largest carmaker, today reported a 5.5% decline in its total passenger vehicle (PV) sales for the month of May. This downturn was primarily influenced by a substantial 31.5% drop in the combined sales...

Amazon has onboarded Gulshan Verma as the new Director for its Amazon Ads division. Verma, a seasoned professional with over two decades of experience across advertising, technology sales, strategy, and digital media, announced his new role via a LinkedIn...

McDonald’s India (South and West), operated by Westlife Foodworld Limited, has announced the appointment of Starcom India as its new media agency of record (AOR). This decision follows a competitive multi-agency pitch and marks the end of a two-decade-long...